Drive Website and In-Store Visits with Location-Based Ads

“Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places. ”

“We have known GroundTruth for years and were happy when they reached out to us about working together to help drive potential shoppers into select Goodwill retail locations. Mobile and location targeting were not new to the “Bring Good Home” campaign, but the opportunity to make real-time optimizations on the Ads Manager platform was a big win. It was great to be able to hone in on specific types and locations of shoppers and help Goodwill drive impact in Indiana.”

“GroundTruth and No Kid Hungry have a rich history of working together to help drive positive impact. As we faced rapid change across the world this year, it was natural for us to come together and brainstorm ways to make a difference within local communities. GroundTruth’s ability to connect with a hyper-local set of audiences allowed No Kid Hungry to better reach and serve the families most impacted throughout the pandemic, and do so quickly.”

“As a wholesale business, we needed a way to drive and track in-store visits from our digital marketing initiatives to better help our retail partners. Lacrosse is still very much a brick-and-mortar business model so we knew that there were a lot of opportunities for our dealers to take advantage of location-based digital marketing. Before GroundTruth, we had no way of targeting and tracking consumers with mobile-first marketing and our retailers are now able to see the benefit through in-store visits.”