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  • Work With Us

    Work With Us

    Make the process of growing your business seamless. Manage your campaigns through our professional services or do it yourself via our self-serve platform GroundTruth Ads Manager. Either way you can get support from our marketing experts. You choose.

    Self-ServePlan, activate, and measure your media campaigns in our easy-to-use self-serve platform GroundTruth Ads Manager.

    ManagedLet our team of marketing experts generate real business results and manage campaigns for you.

    PartnershipSupplement your core media offerings with GroundTruth’s geo-contextual marketing solutions.

    Programmatic Unlock all the benefits of GroundTruth’s verified intent data programmatically in a DSP of your choice.

    press release

    GroundTruth Acquires Self-Serve Local Ad Platform Addy

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    Solutions built to support your most important business goals, whether that’s boosting awareness, driving store and website visits or increasing sales.
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    Targeting
    • Audience Targeting
    • Location Targeting
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    CTV & OTT

    Reach streaming audiences on the big screen (CTV) and on any streaming device (OTT)

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  • Technology

    Technology

    Our technology is focused on generating business performance by reaching consumers during relevant moments throughout their everyday lives.

    BlueprintsLearn how we map the real world with the highest levels of accuracy and precision.

    Our DataHow we’ve achieved the industry’s most accurate visitation data.

    MRC accreditation

    GroundTruth Visitation Data Accredited By The Media Rating Council (MRC)

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    Resources

    Access our vast library of consumer insights, expert commentary and foot traffic tools to help you make informed marketing decisions.
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    BlogExpert analysis on trends impacting the marketing landscape.

     

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    UPCOMING WEBINAR

    Best Practices:
    Revamping Recruitment, Real Estate, and Event Marketing Strategies

    As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.

    Tuesday, January 25, 2022

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    Ad Age 2021

    Best Places to Work

    We are seeking top talent.

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Channel Partnership | Reseller Partnership

Grow Your Business by Adding New Solutions for Your Clients

Visitation data powers everything that we do, from audience building and targeting to dynamic creative solutions and measurement. With access to the most accurate intent data in the industry, we can help you…

  • Build Unique Audiences
  • Drive Targeted Ads across All Screens
  • Measure the Impact of your ROI


Contact Us

We Empower Media Organizations by Providing Our Best-in-Class Location-Based Advertising Solutions for Their Clients


Concert

Radio

Cinema

Broadcast

Out-of-Home

Education

Customized partner
products
  • White-labeled solutions
  • Beta access to new products and solutions
  • The ability to add your own 1st party data

On-boarding and
sales enablement
  • GroundTruth Discovery Insights Platform
  • White-labeled sales collateral
  • GroundTruth educational series of materials and videos

reporting and
measuring solutions
  • Visualized insights
  • Campaign wrap-up insights
  • Attribution studies

GroundTruth’s performance-based approach ensures that your company will exceed all campaign KPI’s with high-performing, intent-based audience targeting solutions powered by MRC accredited, 1st party location, place, and visitation data.

GroundTruth’s Location Technology increases:

Visits

Clicks

Sales

Engagement

Return of Spend

Views

Contact Us

Solutions that Help to Boost Traditional Media Performance,
Across All Verticals and Across All Screens

Behavioral
audience

Leverage more than 128 segmented audiences and overlay real-world visitation behavior with demographic data.

Brand
targeting

Reach people who have visited a specific brand location or specialty store. Leverage data from thousands of brands and major chains.

proximity
targeting

Reach consumers when they are in the defined vicinity of a specific location to impact immediate and future behaviors.

Neighborhoods

Reach target areas of proven observed visitation to your locations.

weather
triggering

Combine the best location and weather data to activate advanced relevancy targeting at scale.

retargeting

Retarget an impressed audience on all screens to make sure your message is being reinforced at the right moment.

Contact Us

Easy Onboarding Process and Dedicated Support Team

No matter how you choose to partner with us, you’ll receive dedicated resources and
a support team to extend the services you provide to customers

education

Market visits, product & sales training, client seminars, sales contests & rebates, industry intelligence.

localized insights

Real-time sales tools, location intelligence, consumer insight reports, visitation reports, competitive trend analysis.

pre-sale support

Sales/Client “ride-alongs”, mobile brainstorm/campaign kick-off sessions, troubleshooting, Q/A, technical Support via Zyp.

Execution

Monitor all delivery & pacing, enhancements/optimizations, weekly performance reviews/check-ins.

Marketing collateral

Product one-sheets, vertical-specific research, email newsletters, and more.

Performance & ROI

Real-time campaign insights, campaign wrap-up reports, detailed audience performance and insights, and campaign recap calls.

Become a GroundTruth partner today and receive access
to the full suite of solutions and services

Dedicated product &
support team

Sales assistance &
platform access

Planning tools &
insight reports

Contact Us

“GroundTruth has provided our partnership with additional product capabilities including mobile inventory integrations. Now, through joint development with GroundTruth, we are expanding our platform to include additional signals and groundbreaking sophiscated analytics, for the benefit of our advertising clients.”

Andy Sriubas
Chief Commercial Offer
OUTFRONT MEDIA INC.

We Empower Media Organizations by Providing Our Best-in-Class
Location-Based Advertising Solutions for Their Clients




Why You Can Trust GroundTruth Data

Brand safety & Visit Accuracy

GroundTruth employs rigorous industry practices to ensure that your ads do not appear in a context that does not align with your brand values. A mix of manual and automated blocking processes are in place to combat a variety of invalid traffic types, including brand safety concerns.

GroundTruth’s Visitation Dataset
is MRC Accredited

The MRC’s accreditation of GroundTruth’s visit datasets validates our methodology and accuracy of place-based visits for targeting, and measuring campaign performance.

Ready to Work with the Reseller Team?

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GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results.

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