Unique Geo-contextual Targeting Capabilities to Ensure You Reach Your Customers and Drive Growth to Your Business.
Targeting solutions designed to make sure your advertising is reaching consumers during relevant moments.
Offline behavior is one of the most accurate data signals a marketer can employ within their marketing strategies — no matter what media channel they decide to use. GroundTruth’s targeting solutions are based on where consumers go in the real world which differentiates from a meaningful business-related outcome versus aspirational behavior. Our unique value lies within GroundTruth’s mapping technology, BlueprintsTM, and patented Location Verification algorithm. Together they cleanse and filter incoming location signals to provide the industry’s most precise and accurate level of targeting.
Why location matters for targeting
- Location is the most reliable way to predict behavior and understand consumer intent
- Accurate targeting means less wasted media budget and improved campaign performance
- Real-time location can be used as a contextual element to ensure your message is seen at the right time
- Targeting Location Audience Groups drives store visitation and increases Sales
Our targeting solutions
Audience
Reach consumers based on hundreds of attributes with GroundTruth’s offline behavioral-based audiences.
Location
Reach your audience in real-time in the moments that matter and when they are most likely to be impacted.
Contextual
Reach your audience in places or on content that will generate the best performance.
See what location can do for you
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