Cost Per Visit
The industry’s first pay for offline store visits solution and winner of Street Fight’s 2018 ‘Best Online-to-Offline Attribution Product’. With CPV, advertisers only pay for ads that result in a store visit.
A Return on Ad Spend buying model where advertisers only pay for additional product sales generated by the campaign, as measured by top measurement providers, including but not limited to IRI, Kantar Worldpanel, Nielsen Catalina Solutions, and RSI’s Ansa automated analytics solution.
Results & Insights
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
We’ve come a long way since the days when CPM was everything. The metrics we use to buy advertising have […]READ
Is the Auto Industry Optimizing Itself Out of Sales?
For decades, the Automotive industry has viewed online metrics as an important measure of marketing success. Eager to validate their […]READ
The Evolution of Retail: 3 Ways Retailers Are Keeping Up with Consumer Demands
The Guardian’s Changing Media Summit returned to London. GroundTruth’s Theo Theodorou, General Manager, EMEA participated on “A Walk Down The High […]READ