We are a global location technology company.
We help you understand your consumer,
build your business, increase store visits and sales,
and make smarter forecasting decisions.
Location data that
tells the truth.
Unearth real insights
delivering measurable outcomes.
Understand real-world
consumer behavior.
Don’t just observe behaviors,
predict them.
Drive offline
visits and sales.
Our platform is proven to
deliver real-world results.
It starts with data quality.
Our network is 10x larger than our nearest competitor. We have the highest quality data and it’s verified through an independent accuracy audit.
1
Million Unique
Monthly Users
1
Million places and
points of interest
1
Billion visits annually
Built on an accurate foundation.
We’ve built the most accurate index of the offline world. Blueprints is our proprietary mapping technology created with the specific purpose of accurately contextualizing physical locations.
1
Thousand
Weather Sensors
1
Unique
geo-boundaries
1
Countries
Driving measurable performance.
Our products and technology are designed to optimize for visits and sales. We’re able to build off real moments to understand your consumers’ purchase drivers, as well as influence their physical behaviors.
1 %
More than half of the Fortune Global
100 Companies and 7 of the top 10 work with us
Let us show you what
location data can do.
Case Study / Athleta
To increase brand awareness and sentiment among Athleta's target audience.
1
in-store visits
driven
Case Study / BMW
To target BMW’s core audience and drive engagement and awareness of the new BMW 7 Series
1 %
above benchmark
expansion rate
1 %
increase in
engagement rates
Case Study / Outback Steakhouse
To increase awareness and intent to dine for lunch and dinner while driving traffic into restaurant locations.
1 %
increased
success rate
See how location data can reveal insights.
Try it for yourself.
Analyzing Data
Compiling Data
July Retail
MoM Change in Share of Foot Traffic (July vs. June 2018)
Overall Category Change
0.3%
Shifts in Brand Share
Sub-Category Change
- Department/Clothing0.1%
- Value/Dollar Store-0.1%
- Mass Merch0.1%
- Drug-0.1%
- Home/Furniture-0.1%
- Convenience/Gas0%
- Grocery0%
Share of foot traffic is compared to visits for a subset of brands on GroundTruth's platform
July CPG
MoM Change in Share of Foot Traffic (July vs. June 2018)
Overall Category Change
-0.2%
Shifts in Brand Share
Sub-Category Change
- Mass Merch0.1%
- Grocery0%
- Drug-0.1%
- C-Store0%
- Club-0.1%
- Value/Dollar-0.1%
Share of foot traffic is compared to visits for a subset of brands on GroundTruth's platform
July QSR/Restaurant
MoM Change in Share of Foot Traffic (July vs. June 2018)
Overall Category Change
-0.2%
Shifts in Brand Share
Sub-Category Change
- Casual Dining0%
- Fast Casual0%
- Coffee0%
- QSR-0.2%
Share of foot traffic is compared to visits for a subset of brands on GroundTruth's platform
July Auto
MoM Change in Share of Foot Traffic (July vs. June 2018)
Overall Category Change
-0.3%
Shifts in Brand Share
Sub-Category Change
- Luxury0%
- Parts/Service-0.1%
- High Volume-0.1%
Share of foot traffic is compared to visits for a subset of brands on GroundTruth's platform
Get the low-down on location
Get a glimpse into how our location data can drive real results for your business.
Thank you for your interest in GroundTruth! We'll be in touch soon.
Trusted to deliver the GroundTruth.
Ground Truth (n): Information provided by direct observation as opposed to information provided by inference.
