Strategy Guides

Timely marketing guides to help create performance-driven campaigns.

Media Tactics to Maximize Return on Ad Spend

Strategize your marketing approach to ensure you are maximizing return on ad spend. Dive into GroundTruth tactics and best practices to achieve your goals — whether that's driving visits, clicks, or building brand awareness. Download for more details!

Strategy Guide – Game Day

This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!

2023 Holiday Strategy Guide – Retail

Download GroundTruth's holiday strategy guide, with a specific focus on retail strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.