Welcome to Paradise: GroundTruth Partnership Drove 1K+ Visits and Increased Local Tourism in Martin County
Martin County worked with GroundTruth to drive visitation rates among tourists interested in outdoor activities and a natural paradise.
Travel & Tourism
GroundTruth Infographic — Summer 2023 Look Back
Unlock key patterns and emerging consumer behaviors to optimize your campaigns for success with GroundTruth's summer 2023 look back infographic. Gain valuable knowledge to inform your advertising strategies and stay ahead of the competition.
The Florida Keys
How the Right Combination of Targeting and Creative Delivered Impressive Engagement for the Florida Keys.
GroundTruth on-location at Georgia Governor’s Tourism Conference
September 11, 2023 - September 13, 2023
The Lean: Leisure & Entertainment Insights Brief
In this issue of The Lean: Leisure & Entertainment Volume 2 we dive into recent trends on consumer's favorite leisure activities like traveling, attending concerts and visiting casinos. We uncover how travel is faring this summer, the audience makeup at casinos and concerts and reveal the impact concerts can have on local communities.
Travel & Tourism Marketing Strategies That Will Top Your Holiday List
Download GroundTruth's holiday strategy guide, with a specific focus on travel & tourism strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
Five Travel Trends Impacting Florida Tourism
Read our Florida travel insights for summer travel 2022 compared to 2023. Learn more about where people are traveling and how to effectively reach them.
How Event Marketers Can Maximize their Consumer Reach this Winter
As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.
Consumer Travel Trends 2022: 3 Key Insights from FADMO
Read our 3 big takeaways about 2022 Consumer Travel Trends from FADMO: the Destinations Florida Marketing Summit and learn about how to be competitive in the Travel/Tourism market.
Best Practices: Setting Up Summer Season Strategies for CPG and Travel
Best Practices: Setting Up Summer Season Strategies for CPG and…
Best Practices: Setting Up Summer Season Strategies for CPG and Travel
The summer season sizzles with an increase in backyard bbqs, pool days, summer wardrobes, and jet setting.
Year in Review: 2021 Insights and Marketing Strategies for 2022 – Part 1
Our 2021 Year-In-Review summarizes GroundTruth’s foot traffic insights and provides marketing strategies for 2022. Part 1 looks at the automotive & travel industries.