BLUEPRINTS

Map the real world. Measure with accuracy and precision.

0 M+

Blueprinted 

locations

0 M

Total monthly visitors
within
our Blueprints

0 B

Annual Blueprint 

visit volume

GroundTruth’s Blueprint technology maps the real world in a virtual environment, enabling marketers to:
Blueprinted locations include:
  • Retailers
  • Restaurants
  • Stadiums
  • Theaters
  • Auto Dealerships
  • Theme Parks
  • Custom Locations
  • And more...

The Groundtruth advantage

Our Proprietary Technology

The multiple polygon layers are proprietary to GroundTruth and are not available through any other competitor.

With over 4.8 million Blueprinted locations within our platform, we have a repository of mapped locations to kick-start any campaign. We can also create custom Blueprints for any point of interest or location based on your campaign’s needs.

How does Blueprinting work
with GroundTruth?

When customers enter the boundaries of a Blueprinted area, GroundTruth uses MAIDs and other identifying signals to track who enters a location after seeing an ad.

Blueprint your locations and drive
visits through your doors.

Launch your campaign

Frequently
Asked Questions

Blueprints is GroundTruth’s proprietary location-mapping approach that defines the real footprint of a location,  enabling campaigns to target and measure visits with significantly more accuracy than a simple radius.

A visit is recorded when an eligible location signal from a mobile device falls within the mapped boundaries of a Blueprinted location, ensuring that foot-traffic reports focus on actual visits, instead of people passing by or people who were merely nearby.

Blueprints tightens both targeting and measurement by connecting media exposure to real-world visitation behavior, so marketers can optimize toward outcomes like store visits rather than relying only on clicks or impressions.