Cookie Notice

Last Updated: February 27, 2024

xAd, Inc. dba GroundTruth (“we,” “our,” or “us”) and its affiliates and subsidiaries prepared this Cookie Notice to describe our use of cookies at (the “Site”).

Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse the Site and allows us to improve the Site.

Information About Our Use of Cookies

We collect information from you, including browser type, operating system, Internet Protocol (IP) address, domain name, and/or a date/time stamp for your visit, through the use of cookies and other similar technology.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. We may use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site.

Types of Cookies That We Use

We use the following cookies:

  • Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
  • Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  • Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  • Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
  • Social media cookies. These cookies connect to social media organizations, such as Facebook and YouTube, to provide services and features to our users, such as the ability to see embedded videos or share content to social media. These cookies are not within our control. Please refer to the privacy policies of these organizations for how their cookies work.

How to Control and Manage Cookies

You can refuse cookies, withdraw consent for cookies or instruct your browser to prompt you before accepting certain cookies from any website that you visit by changing the settings in your browser. However, if you use your browser settings to limit all cookies (including essential cookies), our Site may not function as intended and you may not be able to access all or parts of our Site.

Contact Us

If you have questions, comments, or concerns about this cookie notice, please contact us at:

Global Headquarters
One World Trade
60th Floor
New York, NY 10007

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