omnichannel MEASUREMENT
Unified performance:
From your website to your storefront
Stop choosing between digital metrics and physical reality. We unify your sales funnel, tracking site actions and store visits in one high-performance dashboard.
One unified dashboard
Ads Manager Reporting Suite
4.8M
Blueprinted Locations
122M
Monthly Visits to Blueprints
10+
Digital funnel events tracked
1 Pixel
Universal - all
channels
why both matter
Total Funnel Visibility. No Blind Spots.
Most platforms measure one outcome. If your ad drove someone to your site but they bought in-store, you'd never know. If it drove a store visit but your site saw no uptick, you'd miss the full impact. GroundTruth closes both loops simultaneously.
Ad drives store visit. Credited as zero.
Without physical visit attribution, your CTV and Audio budget looks like it underperforms — because clicks are the only metric.
Ad drives site visit. No journey tracked.
Without engagement depth, a 2-second bounce and a 5-minute browse look identical in your reporting. Media that works looks the same as media that doesn't.
Every outcome. One platform. Zero guesswork.
In-Store visits + Web Engagement in one reporting dashboard means you see exactly which media drove which outcomes — online and off.
A UNIFIED VIEW OF PERFORMANCE
One dashboard. Both outcomes.
- Single self-serve platform
No more toggling between measurement vendors. Our Ads Manager reporting suite unifies In-Store visits and Web Engagement in one dashboard, accessible to any marketer without a data team.
- Cross-channel attribution by default
Both measurement solutions are included across every media channel by default. There's no add-on fee to find out whether your CTV campaign drove in-store visits.
- Outcomes that reflect reality
Consumers move between screens and stores constantly. Ads Manager is the only reporting dashboard that reflects that reality — letting you see the full downstream impact of every dollar spent.
- Optimize while campaigns run
With both metrics updating in real time, you can shift budget toward the channels driving both site engagement and physical visits — not just whichever channel generated the last click.
The two measurement solutions
Built to work together. Powerful apart. Unmatched together.
In-Store Visits
Blueprint-verified in-store visit attribution
across every media channel.
PHYSICAL WORLD
True visits (deterministic)
Projected visits (modeled)
Visitation Rate
Effective Cost Per Visit
In-Store Visitation Latency
Visitation by Day & Time
% New vs. Returning Visitors
Web Engagement
Verified full-journey digital engagement from
first scroll to final conversion.
DIGITAL FUNNEL
Site visits (post-exposure)
Scroll Depth
Time on Site
Add to Cart
Purchases & Transactions
Form Fills & Leads
Cross-channel journey report
Close the loop on your omnichannel ROI.
Blueprint precision
Polygon-mapped locations, not radius guesses. In-Store, On-Lot, and Retail Block layers for every POI.
Unified Intelligence
In-Store Visits + Web Engagement in one self-serve platform. One view of everything your media drives.
Zero modeled data
Every visit confirmed. Every engagement event captured. No guesswork, no inflation, no partial credit.
See your real impact.
Close the loop on your funnel. Turn fragmented metrics into
a single, verifiable view of your business growth.