omnichannel MEASUREMENT
Unified performance:
From your website to your storefront.
Stop choosing between digital metrics and physical reality. We unify your sales funnel, tracking site actions and store visits in one high-performance dashboard.
One unified dashboard
Ads Manager Reporting Suite
4.8M
Blueprinted Locations
122M
Monthly Visits to Blueprints
10+
Digital funnel events tracked
1 Pixel
Universal - all
channels
why both matter
Total Funnel Visibility. No Blind Spots.
Most platforms measure one outcome. If your ad drove someone to your site but they bought in-store, you'd never know. If it drove a store visit but your site saw no uptick, you'd miss the full impact. GroundTruth closes both loops simultaneously.
Ad drives store visit. Credited as zero.
Without physical visit attribution, your CTV and Audio budget looks like it underperforms — because clicks are the only metric.
Ad drives site visit. No journey tracked.
Without engagement depth, a 2-second bounce and a 5-minute browse look identical in your reporting. Media that works looks the same as media that doesn't.
Every outcome. One platform. Zero guesswork.
In-Store visits + Web Engagement in one reporting dashboard means you see exactly which media drove which outcomes — online and off.
A UNIFIED VIEW OF PERFORMANCE
One dashboard. Both outcomes.
Deterministic audiences show who has
demonstrated a behavior. Predictive audiences
identify who is likely to act next. Third-party
and custom audiences extend the strategy.
Together, they help marketers plan, activate,
and prove outcomes with a holistic view of the
consumer.
- Single self-serve platform
No more toggling between measurement vendors. Our Ads Manager reporting suite unifies In-Store visits and Web Engagement in one dashboard, accessible to any marketer without a data team.
- Cross-channel attribution by default
Both measurement solutions are included across every media channel by default. There's no add-on fee to find out whether your CTV campaign drove in-store visits.
- Outcomes that reflect reality
Consumers move between screens and stores constantly. Ads Manager is the only reporting dashboard that reflects that reality — letting you see the full downstream impact of every dollar spent.
- Optimize while campaigns run
With both metrics updating in real time, you can shift budget toward the channels driving both site engagement and physical visits — not just whichever channel generated the last click.
USE CASES
Audience intelligence for every stage of growth
Use one solution or stack multiple audience types to solve different marketing challenges.
Win competitive shoppers
Reach recent competitor visitors and layer predictive signals to engage them before the next purchase or visit.
Re-engage known customers
Target brand loyalists, frequent visitors, or high-value categories with tailored messaging across screens.
Find net-new demand
Use AI-predicted in-market audiences to capture consumers earlier in their decision journey.
Fill signal gaps
Add partner segments for purchase data, demographics, life stage, B2B, online intent, or specialized use cases.