drive consideration
Turn interest into action
Bridge the gap between discovery and decision with high-value clicks, views, and site traffic that actually converts.
The groundtruth advantage
Attention without action is wasted spend
Most platforms measure impressions and declare victory. GroundTruth's engagement tools capture the moments when a real person takes a meaningful step.
Click2Cart
Add products directly to a shopper’s online cart from within the ad, removing all friction between intent and purchase.
QR Codes
Bridge the gap between CTV and Mobile. Scannable codes inside video ads drive immediate engagement from the biggest screen in the house.
Rich Media Tap-to-Map
Transform a passive impression into interactive maps that guide users to your nearest location.
Audio+ & CTV+ Bundles
Maximize consideration by pairing high-impact reach with frequency-driven retargeting to keep your brand top-of-mind.
closed loop measurement
Proof at every touchpoint, measuring real performance
In-Platform Reporting
Real-time dashboards and campaign reports that show engagement quality across every channel.
METRICS
Click-through Rate
Video Completion Rate
Listen-through Rate
Secondary Action Rate
GroundTruth Pixel
360-degree view of the consumer journey from first impression to site visit to conversion.
METRICS
Site Visits
Page Depth
Attribution
Third-Party Studies
Independent validation of your campaign’s impact through brand and sales lift studies.
METRICS
Ad Recall
Sales Lift
Household Penetration Incremental
Sales/iROAS
METRICS
Click-through Rate
Video Completion Rate
Listen-through Rate
Secondary Action Rate
METRICS
Site Visits
Page Depth
Attribution
METRICS
Ad Recall
Sales Lift
Household Penetration Incremental
Sales/iROAS
Targeting tactics
Precision targeting built for intent
Behavioral Audiences
Access 1,500+ off-the-shelf segments built on where consumers actually go.
Retargeting
Re-engage users across screens based on ad exposure or previous website visits.
Competitive Conquesting
Reach people visiting competitor locations to shift their preference.
On Premise
Target consumers while they are actively on-premise of your locations.
CRM Targeting
Match your first-party data to real-world audiences for high-value reach.
Event Targeting
Reach people attending specific trade shows, or events in real-time.
Full-Funnel Connectivity
Amplify reach across every screen
Channel synchronization built to turn awareness into measurable real-world action.
