Meet Terra.
Your AI assistant for smarter ad campaigns.
Terra turns your goals into a ready-to-activate
campaign in seconds. Simply describe what you
want your campaign to achieve and let Terra
handle the rest.
HOW TERRA WORKS
From prompt to ready-to-activate.
Terra uses proven campaign history and billions of data signals to build campaigns you can trust, so you can launch with confidence.
Tell Terra your
goal
Describe what you want to achieve in a few brief sentences.
Terra builds it for
you
Terra selects smart configurations across channels, audiences and budget.
Review and
refine
Review the Terra-built campaign and make edits, if needed.
Launch with
confidence
You’re in control. Terra just gets you there faster.
CAPABILITIES
Built for today. Ready for tomorrow and beyond.
Terra’s (V1) focuses on the essentials to help you launch great campaigns, fast.
Smart recommendations
Terra recommends objectives, channels, audiences, locations, budget, and start dates optimized for your goals.
Multi-channel ready
Seamlessly launch across digital channels including Mobile, CTV and more, in a single campaign.
Built into Ads Manager
Skip the learning curve. Terra prepares your campaigns where you already buy.
Save time
Go from idea to a ready-to-activate campaign in seconds.
You’re in control
Review, edit, and approve every detail before you launch.
Smart routing
Terra automatically directs complex requests to the right workflow.
WHAT’S NEXT
Terra is just getting started.
Future releases are planned to make Terra smarter, more flexible, and capable of handling more of the campaign-building journey.
UPCOMING
More audience power
Predictive audiences and cross-channel retargeting.
Smart planning
Budget recommendations and inventory availability.
ON THE ROADMAP
Deeper location capabilities
Drive-to locations and groups, plus geography and privacy validation enhancements.
More personalization
Historical tenant signals, stronger guardrails, and website-informed insights.
ALSO AHEAD
- DOOH campaign creation
- Save & resume conversations
- Automated retargeting audiences
- Website analysis
- Additional advanced policy guardrails
Your goals. Guided by Terra.
Stop starting from scratch. Let Terra handle the heavy lifting so you
can focus on what matters most, performance.
Terra is your AI copilot in Ads Manager, built by GroundTruth, the leader in turning location and predictive intelligence into verifiable real-world results, across every channel and outcome.