Award Winning Platform:

How We Do It

Using observed real-world consumer behavior, including location and purchase data, we create targeted advertising campaigns across all screens for advertisers.

We then measure how consumers respond to the campaigns, including if they physically show up to a location or website, to understand the real business results generated by a brand’s advertising.

Life at GroundTruth

GroundTruth has been recognized by AdAge as one of the Best Places to Work for three years in a row.


Board of Directors

Everett Cox

Venture Partner

Stephen McCarthy
Mike Perlis

Vice Chairman

Ricky Sandler

Chief Executive Officer and Chief Investment Officer

Anders Richardson

Managing Partner

Learn More About What It’s Like to Work at GroundTruth,
Open Roles, and More