How We Do It
Using observed real-world consumer behavior, like location and purchase data, we create targeted advertising campaigns across all screens for advertisers.
We then measure how consumers respond to the campaigns, including if they physically show up to a location or website, to understand the real business results generated by a brand’s advertising.
Life at GroundTruth
GroundTruth has been recognized by AdAge as one of the Best Places to Work for three years in a row.
Board of Directors
Chief Executive Officer
Chief Executive Officer and Chief Information Officer