GroundTruth is a media company that turns real-world behavior
into marketing that delivers real business results.
It starts with data quality.
We have the highest quality data and it’s verified through an independent accuracy audit.
Million places and
points of interest
Billion visits annually
Built on an accurate foundation.
We’ve built the most accurate index of the offline world. Blueprints is our proprietary mapping technology created with the specific purpose of accurately contextualizing physical locations.
Location, Place & Visit Data
Driving measurable performance.
Our products and technology are designed to optimize for visits and sales. We’re able to build off real moments to understand your consumers’ purchase drivers, as well as influence their physical behaviors.
More than half of the Fortune Global
100 Companies and 7 of the top 10 work with us
See real results
Case Study / Athleta
To increase brand awareness and sentiment among Athleta's target audience.
Case Study / Toyota
How GroundTruth helped Toyota steer high-intent customers to their dealerships
Visits driven to specified dealerships
Case Study / Outback Steakhouse
To increase awareness and intent to dine for lunch and dinner while driving traffic into restaurant locations.
Trusted to deliver the GroundTruth.
Ground Truth (n): Information provided by direct observation as opposed to information provided by inference.