Real-world behavior.

Real business results.

See How

GroundTruth is a 3-time Ad Age Best Places to Work Winner! Learn More

GroundTruth is a media company that turns real-world behavior
into marketing that delivers real business results.

It starts with data quality.

We have the highest quality data and it’s verified through an independent accuracy audit.


Million Unique
Monthly Users


Million places and
points of interest


Billion visits annually

Built on an accurate foundation.

We’ve built the most accurate index of the offline world. Blueprints is our proprietary mapping technology created with the specific purpose of accurately contextualizing physical locations.


Weather Sensors




MRC accreditations:
Location, Place & Visit Data

Driving measurable performance.

Our products and technology are designed to optimize for visits and sales. We’re able to build off real moments to understand your consumers’ purchase drivers, as well as influence their physical behaviors.

1 %

More than half of the Fortune Global
100 Companies and 7 of the top 10 work with us

See real results

Trusted to deliver the GroundTruth.

Ground Truth (n): Information provided by direct observation as opposed to information provided by inference.