Ulta Beauty and their agency partner, Mediahub MullenLowe, joined forces with GroundTruth to power their new store openings as they expanded their physical footprint. The beauty retailer leveraged localized and data-driven tactics as part of their overall strategy to reach high-potential customers, boost awareness, and drive foot traffic to new stores.
Behavioral Audience Targeting and Location Audience Targeting were used to reach audience groups whose behaviors and visitation patterns indicated potential interest in Bark Social.
Bark Social leveraged Location Audiences to identify dog owners by targeting consumers who were recently seen visiting local pet stores.
To reach potential audiences based on lifestyle, we tapped into a variety of Behavioral Audiences who displayed real-world visitation patterns to areas that might signal interest in Bark Social’s unique offering.
Real Business Results
By the Numbers
GroundTruth-supported Ulta Beauty store openings were 2.5X more likely to reach their state average visitation rates than non-supported stores.
GroundTruth-supported Ulta Beauty locations reached state average visitation rates 43% faster than non-supported stores, driving incremental visits.