Evelyn Aguilera
Associate Director, Brand Strategy
Our location solutions.
Cost Per Visit, the first-to-market performance model that allows marketers to only pay when verified in-store visits occur, was activated by Coach to focus efforts on driving customers in-store.
Location Targeting drove 76% of the generated in-store visits, largely by reaching consumers who had visited Coach locations in the past or visited identified points of interest that would indicate a potential customer. Almost 5% of those visits were influenced by ads delivered while the customer was on the retail block, keeping the brand top of mind and guiding customers through their doors.
Audience Targeting tactics drove the remaining visits, primarily by targeting Look-a-Like customers. This tactic allowed Coach to successfully extend the scalability of their campaign by reaching customers who behave similarly to Coach customers based on various location-based attributes.
Products Used:
Real results.
Location is an important piece of our overall strategy to better understand existing customers, as well as drive new ones. Being able to buy through GroundTruth on a Cost Per Visit basis also eliminates a lot of the guesswork on our end. We’re able to build campaigns with full confidence that we’ll hit our visitation, or as past campaigns have proven, far exceed them.
