Unmasking Halloween 2023

Unveil the secrets of last year's spooky season with GroundTruth's exclusive insights. Explore daily foot traffic by category, uncover audience affinities, and discover the top brands that reigned supreme. Let GroundTruth's data guide your brand to bewitching success this Halloween season!


How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.

2023 Holiday Shopping Trends

GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.

Strategy Guide – Game Day

This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!