How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.

2023 Holiday Shopping Trends

GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.

Strategy Guide – Game Day

This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!