Unmasking Halloween 2023

Unveil the secrets of last year's spooky season with GroundTruth's exclusive insights. Explore daily foot traffic by category, uncover audience affinities, and discover the top brands that reigned supreme. Let GroundTruth's data guide your brand to bewitching success this Halloween season!

Daily Foot Traffic by Category

When were most shoppers flocking to stores to grab their Halloween essentials?

These insights for peak in store traffic highlight that aside from costumes, most consumers did their shopping the Friday before and Saturday of Halloween weekend.

Halloween Weekend Shoppers Were More Likely To Be..


Evening Diners


Pet Lovers


Male Fashionistas


Movie Goers


Discount Shoppers

Top Brands Leading up
to Halloween

(Oct 24 - 31, 2023)

Did you know?

Visitation to costume stores including Party City and Spirit Halloween peaked the last weekend in September.

This highlights how consumers are grabbing their masks, make-up, and other ghoulish goods well before the spooky, candy-filled holiday.

Ready to Get Started?

Learn how our ad products can drive real business results.