GroundTruth has always been about putting the most advanced advertising tools in the hands of all marketers, no matter your budget. In the past, that meant pinpoint-precise location targeting, foot-traffic attribution, omnichannel media, cross-channel retargeting, and many more. More recently, it meant predictive AI-powered audience targeting, in the form of Dynamic Intent Prediction, backed by ZeroToOne.AI’s Large Behavior Model.
Today, it means agentic advertising. Meet Terra.
Setup in Seconds, Drive Results Faster
Terra is your AI assistant for smarter ad campaigns, now available to everyone in GroundTruth Ads Manager. Using a simple but powerful conversational interface, Terra transforms your goals into a ready-to-activate campaign in seconds. It’s as simple as…
Step 1
Tell Terra Your Goal
In a few brief sentences, describe what you want to achieve.
Step 2
Terra Builds Your Campaign
Smart configurations structure the campaign setup for you.
Step 3
Review and Refine
Review the campaign and make edits where needed.
Step 4
Launch with Confidence
You’re always in control. Terra just helps you launch faster. Much faster.
It’s that easy. Just describe the outcome you want to achieve, then let Terra build a campaign that will get you there.
Terra brings your ideal campaign to life
Terra goes far beyond introducing a faster, simpler campaign launch process. By making the full power of GroundTruth Ads Manager accessible in a conversational interface, Terra allows you to build a professional-grade campaign, from concept to launch, in seconds.
Using billions of data signals and campaign best practices distilled from countless GroundTruth ad campaigns, Terra constructs the best possible version of your ad campaign. Building a true peak-performance campaign once might have taken days or weeks of optimization, trial-and-error, and ad budget expended on tests. With Terra, you get that level of performance starting on day one. Terra’s smart recommendations help you select objectives, channels, audiences, locations, budget, and start dates optimized for your goals. From there, you can instantly launch across multiple channels, bringing your brand omnichannel to meet your audience wherever they are.
With the sophistication needed to handle any request, Terra unlocks a truly agentic experience that keeps your campaigns optimized, your ad dollars working their hardest, and your results stronger than ever.
What’s Ahead
Did you think we were just stopping with campaign building? Terra is just getting started, with many exciting features still to come. In the near term, we’ll be adding more powerful audience options, including automatic access to our Dynamic Intent Predictive Audiences and cross-channel retargeting, as well as smart planning features, such as budget recommendations and inventory availability insights.
As we continue to develop Terra, you can also expect to see deeper location capabilities, like drive-to locations as well as geography and privacy validation enhancements, and greater levels of personalization, such as historical signals, stronger guardrails, and website-informed insights.
And that’s just what’s already in progress. We have many, many more features planned, which will make Terra the ultimate assistant for omnichannel ad campaign performance.
Try Terra Today
Terra is available for everyone in GroundTruth Ads Manager at no additional cost. All you have to do is open the campaign builder, and let Terra take care of the rest.
Give Terra a try today. Create your GroundTruth Ads Manager account today, and start exploring our platform (no minimum spend required). And, if you have any questions, don’t hesitate to contact us.
