Timely marketing guides to help create performance-driven campaigns.

Unmasking Halloween 2023

Unveil the secrets of last year's spooky season with GroundTruth's exclusive insights. Explore daily foot traffic by category, uncover audience affinities, and discover the top brands that reigned supreme. Let GroundTruth's data guide your brand to bewitching success this Halloween season!

What Would You Do for Love?

We took a glance at some of the shopper trends and unique consumer visits to various locations on the day of, and leading up to Valentine’s Day 2019, and decided to share a small taste of what we found.