GroundTruth On-Location at Ad Age TV & Streaming Summit
May 21 - 22, 2024
CPG/Shopper Marketing
GroundTruth On-Location at Brand Insider Summit focused on CPG
May 5 - 8, 2024
Yachak Mate Organic Energy Tea
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Digital Dealer 2023 – Las Vegas
October 17, 2023 - October 19, 2023
GroundTruth On-Location at Path to Purchase Live
November 7, 2023 - November 9, 2023
GroundTruth Presenting at AdWeek Convergent TV Summit
October 25, 2023
GroundTruth On-Location at MediaPost’s TV and Video Insider Summit
October 22, 2023 - October 25, 2023
7 Effective Hyperlocal Marketing Strategies
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
Giltuss
How a Giltuss regional sales test drove over 27k visits for its cough and cold medicine to local stores and expanded shelf space at CVS Health locations.
How CPG Brands Can Turn Empty Shelves Into Real Business Results
We take a deep dive into Local Inventory Ads and how successful they are & how you can apply them to your own online campaigns. Discover with GroundTruth today.
2023 Holiday Strategy Guide – CPG
Download GroundTruth's holiday strategy guide, with a specific focus on CPG & Shopper Marketing strategies. Our winter holiday guide highlights key consumer trends in 2022, and opportunities to help you maximize your marketing strategies and holiday spend.
CPV and CPM: Why Both Deserve a Place in Your Marketing Mix
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!