CPG/Shopper Marketing

The Lean: CPG Insights Brief

In this issue of The Lean: CPG Volume 2 we dive into where CPG shoppers are buying products and changes in market share. The report covers key seasonal celebrations that impact foot traffic while overviewing the top customer segments in each CPG category.

Ace Your 2023 Back-to-School Campaign

Download GroundTruth's 2023 Back-to-School and Tax-Free Days Strategy Guide for more. We'll cover 2022 shopping trends and insights in major verticals like retail and CPG, highlight key opportunities to maximize your marketing strategies, and provide focused recommendations related to the 2023 back-to-school season.