Healthcare & Pharma
The performance engine
for healthcare & pharma
Move beyond broad awareness. Use real-world
behavioral signals to reach the right patients, and
guide them to the care they need.
The groundtruth advantage
Don’t just manage media. Own the physical outcome.
Zero-friction execution
No minimum spend or long-term commitments for instant activation.
Performance, not digital proxies
Moving audiences from the screen to your storefront.
Launch your ads on all media channels:
Predictive precision
Turn intent into immediate physical growth.
core capabilities
The intelligence behind the outcome
Predictive Audience
Intelligence
AI-Powered intent signals that identify consumers likely to act next with 90% accuracy.
Precision Audience
Targeting
Proprietary location data. High-intent segments built on real-world movement, not just browsing history.
Integrated Omnichannel
Media
Seamlessly activate campaigns across every screen your customer touches.
Verified
Measurement
100% transparent reporting. Measure visits, lift, ROAS, and other essential KPIs.
Consumer Insights
& Analytics
Uncover audience behaviors, market opportunities, and competitive intelligence to inform smarter marketing decisions.
Identity
Resolution
Connect devices, households, and consumer touch points to create a unified view of audiences across channels.
Why GroundTruth
Engineered to outperform the status quo
MEDIA REACH
PRICING
EASE OF use
ACCURACY
GroundTruth Ads
Manager
Our Competitors
Omnichannel (CTV, Mobile, Audio, DOOH, Display/Tablet, Social, Direct Mail)
Limited / Siloed
No self-serve
minimums
High barriers to
entry
Self-Serve, 5-Minute Launch. Managed and Partnership services available.
Lengthy Set-up. Costly
managed services.
Verified Performance based on
real-world actions.
Inferred Digital
Proxies
GroundTruth Ads
Manager
Our
Competitors
MEDIA REACH
Omnichannel (CTV, Mobile, Audio, DOOH, Display/Tablet, Social, Direct Mail)
Limited / Siloed
PRICING
No self-serve
minimums
High barriers to
entry
EASE OF use
Self-Serve, 5-Minute Launch. Managed and Partnership services available.
Lengthy Set-up. Costly
managed services.
ACCURACY
Verified Performance based on
real-world actions.
Inferred Digital
Proxies
REAL results
See how top brands drive real-world results at every touchpoint
PHARMA
26k Visits
Discover how Giltuss leveraged GroundTruth’s drobe over 26k store visits and exceed seasonal sales forecasts.
HEALTHCARE
2.4X Visit Lift
Discover how a healthcare provider leveraged GroundTruth’s location-based targeting to drive a 2.4X increase in daily patient visits.
