Evelyn Aguilera
Associate Director, Brand Strategy
Our location solutions.
Radial Fencing allowed TBS to define geofence boundaries within a six-mile radius of Family’s Health Care locations, driving 63% of total visits to their locations. This tactic ran the duration of the entire campaign as an ‘always-on’ targeting strategy to consistently reach a relevant audience.
Zip Code Targeting was leveraged to precisely reach specific areas and successfully drove 36% of all visits attributed to this campaign with only 11% of total budget. Because the nearby neighborhoods made up a largely Latinx community, the creative assets were in Spanish to increase effectiveness and emphasize the center as a Spanish-speaking provider.
Neighborhoods Targeting enabled TBS to target unique geographical boundaries based on a combination of visitation patterns and audience segments, reaching areas with high affinity to target locations. Of all tactics, this one had the highest Click-through Rate peaking at 1.88%.
Products Used:
Real results.
Our healthcare client was struggling and needed new ideas to increase their daily patient volume. With the integration of GroundTruth's leading location-based digital marketing into an overall marketing plan, we've helped the client realize an increase of 258% in daily patient visits in less than six months. And most of that increase can be attributed to GroundTruth. The client couldn't be happier with the results.
