Is Digital Audio an Ad Budget Efficiency Winner?
Digital Audio ads drive high brand awareness, ad attention, and ultimately ROI. We have the data to prove it.
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Expert analysis on trends impacting the marketing landscape.
Read MoreIs Digital Audio an Ad Budget Efficiency Winner?
151.4 Million Visits Driven and Other 2025 Highlights from GroundTruth
From new tools and features to real-world success stories to countless real business results driven by GroundTruth customers, there was no shortage of milestones in 2025.
Get Creative with GroundTruth’s AI Video Creator
Generate a custom video ad that you can use across Mobile, Desktop, CTV, and OTT with GroundTruth AI Video Creator.
Mapping Your Digital Out-of-Home Campaign with GroundTruth
Digital Out-of-Home in GroundTruth Ads Manager allows you to select specific placements and see where your ads will appear in an interactive interface.
How We Choose Channels that Drive Real Business Results
All of the channels available in our platform are proven to drive measurable outcomes. Here are three rules we use to pick winning channels.
Make Your Marketing Measurable with Full-Funnel Attribution
GroundTruth offers full-funnel attribution, from top-of-funnel awareness channels all the way down to point-of-purchase messaging for in-store shoppers.
Digital Out-of-Home: What the Performance Data Says
Digital Out-of-Home is an effective real-world results driver, especially in omnichannel campaigns. And we have the data to prove it.
Five Insights into GroundTruth Digital Out-of-Home
With GroundTruth’s Digital Out-of-Home (DOOH) launch, we’re transforming this powerful awareness channel into a measurable part of the omnichannel funnel.
Digital Out-of-Home (DOOH) in the Real World: How belVita Drove 221k In-Store Visits
GroundTruth’s DOOH channel takes outdoor advertising to the next level, making DOOH fully accountable and more impactful across the funnel.
How to Launch a DOOH Campaign with Foot Traffic Attribution in GroundTruth Ads Manager
With GroundTruth Ads Manager, DOOH becomes a fully integrated part of your omnichannel marketing campaigns.
Digital Out-of-Home: A Top Contender for the Top of the Funnel
Why DOOH may perform powerfully as a standalone channel but really shines as a part of a full marketing funnel strategy.
This Year’s Holiday Shopper: What You Can Expect
How the key behaviors driving holiday shopping this season will impact your customers.