PMPs vs. Preferred PMPs: Everything You Need to Know
What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.
Blog
Expert analysis on trends impacting the marketing landscape.
Essential Channels for Ads that Drive Real Business Results
What ad channels work best together to drive real business results? We'll tell you.
Signs Your Ad Platform Uses High Quality Data
Three signs that your ad platform uses the quality data necessary to drive real business results.
How to Build Precise Audience Targeting for Full-Funnel Marketing Strategies
Audience targeting determines much of the success of your campaigns. Here's how to make it more precise.
Real-World Behavior Is Critical for Efficient Ads
Read four reasons why real-world behavior is the foundation of successful ad campaigns.
5 Mobile Marketing Strategies & Tools for 2025
Read our top 5 mobile marketing strategies & tools to help drive foot traffic to your brand. If you’re not using mobile marketing, learn why you should be!
Questions CMOs Should Ask Before Investing in AdTech for Media
Investing in the right adtech changes what's possible for your marketing team. Here are questions CMOs should ask before making their decision.
3 Steps to Building a Successful Media Plan Around CTV
Your media mix should meet customers when they're most engaged. That means building a plan around CTV. Let us show you how.
Leverage CTV to Drive Real Business Results Across the Funnel
CTV is more than an awareness channel. It can drive performance across the entire funnel. Inside, we'll show you how.
Results-First Media Plans: How CTV Reveals the Future of Performance Campaigns
Go beyond awareness campaigns and drive real business results with CTV ads for all your audience segments.
Real-World Behaviors Driving the Explosion of CTV (And Why You Should Care)
CTV's popularity continues to grow exponentially. Here are three trends that we think point to the fact that it won't stop any time soon.
Behind the Real Business Results: How GroundTruth Excels at Attribution and Reporting
GroundTruth is dedicated to providing the highest quality data to our customers. It's the only way to help you drive real business results. Here's a look into how we filter for the best audience data.