What is Desktop Advertising?

Display Advertising (also called Display Marketing) refers to the method of advertising a product or service to a website’s audience on a specific network, through the use of images or videos. Display ads can also be text-based, and encourage the user to click through to a landing page. Display Marketing can be used to increase brand awareness, increase online sales, and drive in-store foot traffic.

Connect with Accuracy

Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:

Location Targeting
  • How travel is faring this summer by observing Airport & Hotel daily foot traffic
  • Differences in casino audiences by coastal cities and brand
Audience Targeting
  • Target ads to people who have visited a category, brand or location within a certain time period
  • Use behavioral targeting to reach audience segments with common behavioral traits that align with your products and offerings. (e.g. Pet Lovers, Business Travelers)

Reporting & Insights

Understand the impact of your mobile campaigns through metrics such as foot traffic attribution and purchase lift. Gain unique insights on your consumers by understand which advertising tactics and audience segments are delivering the best performance.

Impressions
Clicks, Click-Through Rate (CTR)
Video Quartiles (Quartile Reporting, VCR)
Visits, Visit Rate, Store Visitation & Reach

Benefits of Desktop Advertising

Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:

Target an audience that has been to your locations with relevant messaging to drive online conversions or in-store visits.
Use Desktop as an additional touchpoint to reach your consumers and stay top of mind throughout the buyer’s journey.
Reach users when they aren’t on the go and are more likely to convert.

Where Will Your GroundTruth Ads Appear?

Sample list of publishers across desktop websites.

BuzzFeed
CBS Sports
CNN
ESPN
Expedia
Food Network
Fox News
People
USA Today
WeatherBug
Wired
WSJ

Learn how you can drive real business results with our advertising platform.

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Frequently Asked Questions

Desktop advertising uses display ads such as images or videos shown on desktop websites to promote products or services. These ads can increase brand awareness and drive web engagement, online conversions, and in-store sales.

Desktop campaigns use location targeting and audience targeting powered by real-world visitation data. These targeting tools allow advertisers to reach people who have visited specific locations, brands, or categories and align messaging with relevant behavioral traits.

Desktop reporting includes visits, visit rate, store visitation, reach, impressions, clicks, click-through rate, and video completion metrics. These insights help advertisers understand how desktop ads contribute to overall performance.

Desktop advertising helps brands reach users when they are more likely to convert, stay visible throughout the buyer journey, and gain an additional touchpoint to drive online conversions and in-store visits.