Frequently Asked Questions

GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth…

Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographically…

Location-based advertising is the process of serving advertising messages based on location as the targeting parameter. Typically,…

Accuracy will depend on the type of geofencing employed. Radial geofencing, which is the most common form…

There are typically two buying models for Geofencing campaigns – CPM (Cost per Mille or Cost per…