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GroundTruthGroundTruth
  • Solutions
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GroundTruthGroundTruth

Frequently Asked Questions

We’ve got you covered on the most commonly asked questions.

What is GroundTruth?

GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth…

Read NowWhat is GroundTruth?

How Does Geofencing Advertising Work?

Geofencing Advertising is a form of location-based advertising, where any time a potential customer enters a geographically…

Read NowHow Does Geofencing Advertising Work?

How Does Location-based Advertising Work?

Location-based advertising is the process of serving advertising messages based on location as the targeting parameter. Typically,…

Read NowHow Does Location-based Advertising Work?

How Accurate is Geofencing?

Accuracy will depend on the type of geofencing employed. Radial geofencing, which is the most common form…

Read NowHow Accurate is Geofencing?

How Much Does Geofencing Cost?

There are typically two buying models for Geofencing campaigns – CPM (Cost per Mille or Cost per…

Read NowHow Much Does Geofencing Cost?
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turns real-world behavior into marketing
that delivers real business results.

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