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What is GroundTruth?

GroundTruth
GroundTruth is the leading location data platform for driving in-store visits. Using its proprietary Blueprints technology, GroundTruth is able to precisely reach mobile users in the real-world and influence business performance. Since 2009, GroundTruth’s focus on scale and accuracy has allowed it to capture 2 out of 3 smartphone users in the U.S. and more than 30 billion global physical visits annually.

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