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Media Mentions
3-28-2023
Podcast: Rosie O’Meara – Changes Overnight
Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.
Media Mentions
3-13-2023
Podcast: Brandon Rhoten, CMO, GroundTruth
Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.
Media Mentions
2-28-2023
Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.
Media Mentions
2-6-2023
Why This Marketing VP Left Wendy’s To Join A Location Data Vendor
Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.
Press Releases
1-23-2023
GroundTruth Named to Ad Age’s Best Places to Work for 3rd Consecutive Year
Recognized for its inclusive and equitable culture GroundTruth continues to be the destination for innovative and driven talent.
Media Mentions
9-29-2022
GroundTruth Taps Brandon Rhoten As CMO
MediaPost shares the news of Brandon Rhoten's appointment as CMO of GroundTruth.
Media Mentions
9-23-2022
Marketing Winners and Losers of the Week
Ad Age's weekly winners, losers, and newsmakers.
Media Mentions
9-21-2022
GroundTruth Names Brandon Rhoten as CMO
Martech Series shares the news of Brandon Rhoten's appointment as CMO of GroundTruth.
Press Releases
9-21-2022
GroundTruth Names Brandon Rhoten as CMO
Rhoten brings expertise and leadership in building high-performance brands.
Media Mentions
8-25-2022
Location Marketing: Truths, Myths, and Moving Beyond Vanity Metrics in Auto Marketing
Erik Carlson, VP of Platform Sales at GroundTruth discusses why location marketing can help auto dealerships and brands drive success.
Media Mentions
7-28-2022
Growth of Auto Aftermaket Gives Marketers More Opportunities This Summer
Rosie O'Meara, GroundTruth CRO, explains how seasonal shifts and auto dealership visitation is changing the auto market.
Media Mentions
6-27-2022
Dealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World
Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.