All the latest news and announcements
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GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign
GroundTruth and WeatherBug are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.
GroundTruth Turns On-the-Ground Data Into IRL Transactions
When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the […]
GroundTruth President: 5G is “very close” to impacting retail
Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G […]
Ace your back-to-school marketing with location data
The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, […]
Why the CMO and the CTO are destined to rule the future of brand marketing together
The once unlikely duo is actually better positioned than any other types of executives to lead companies into the future.
How 3 NYC tech companies use organized clubs to bring employees together
Work doesn’t always have to be just about work. When you mix in an element of play, there’s a shared […]
How Mobile Apps Like GameChanger Baseball Softball and WeatherBug Have Moved to the Top of App Stores
The saying "location, location, location" has a new meaning in a world that relies on search engines and app stores.
Brands Think Outside The Box With OOH-Triggered Retargeting
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to […]
I-COM Announces The 2018 Award Winners at I-COM Global Summit
GroundTruth Was Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain.
GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards
Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades
WeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand
New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.
GroundTruth Appoints New CEO Sunil Kumar
Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.