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Press Releases


Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants

New partnership will strengthen sales performance-tracking technology with location and daypart insights for the restaurant industry

Media Mentions


The Start-Ups Behind New York’s Retail Reawakening

Nestled on Madison Avenue just out of view from Chanel and hardly 100 yards in front of the tallest residential […]

Press Releases


Groundtruth Research Finds Marketers Consider Location As The Lynchpin Between Online And Offline Behaviour

74% of marketers have run or plan to run location campaigns in the next 12 months, with only 3% explicitly stating ‘they have no plans to do so’

Press Releases


GroundTruth Appoints New SVP of Engineering Amit Goswami

NEW YORK, July 12, 2018 – GroundTruth, the leading location platform that leverages data and insights to drive business performance, […]

Media Mentions


Could the showroom model ‘save’ the high street?

You don’t have to work in the retail industry to see doomsday headlines on the stage of the British high […]

Media Mentions


Want to Know Where Cannes Attendees Actually Spent Time This Year? Hint: Branded Beaches

It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. […]

Press Releases


GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign

GroundTruth and WeatherBug are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.

Media Mentions


GroundTruth Turns On-the-Ground Data Into IRL Transactions

When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the […]

Media Mentions


GroundTruth President: 5G is “very close” to impacting retail

Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G […]

Media Mentions


Ace your back-to-school marketing with location data

The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, […]

Media Mentions


Why the CMO and the CTO are destined to rule the future of brand marketing together

The once unlikely duo is actually better positioned than any other types of executives to lead companies into the future.

Media Mentions


How 3 NYC tech companies use organized clubs to bring employees together

Work doesn’t always have to be just about work. When you mix in an element of play, there’s a shared […]