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GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards

Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades



WeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand

New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.



GroundTruth Appoints New CEO Sunil Kumar

Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.

Media Mentions


GroundTruth adds ‘pay per SKU’ model to its performance location products

Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures […]



GroundTruth Announces Suite of Performance-Based Pricing Models, Including Offline Sales for CPG Brands

The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.



Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model

GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.

Media Mentions


8 Companies Offering Employee Appreciation Day Initiatives

Employee Appreciation Day falls on the first Friday of March each year. In 2018, that means it’s coming up in […]

Media Mentions


To fight fraud, identify a combination of signals that can’t be faked

Digital advertisers spend as much as 20% of their ad budget selling to penniless robots. That’s according to ad verification company […]

Media Mentions


GroundTruth Takes on Cost-Per-Visit ROI with New Platform

Every business that targets local wants to solve the mystery of balancing ad spend versus the real revenue their campaigns […]



GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies

Media Mentions


GroundTruth Wins Local Visionary Award with Cost Per Visit

GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category […]



GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett

NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location […]