All the latest
news and announcements

Showing ( 12 of 151 ):

  • all

Media Mentions

8-7-2019


GroundTruth Ads Manager Wins MarTech Breakthrough Award for “Best Geolocation Platform”

We’re excited to share that GroundTruth’s self-serve platform Ads Manager has won the MarTech Breakthrough Award for “Best Geolocation Platform.” […]

Media Mentions

5-29-2019


GroundTruth Wins ANA B2 Awards

We’re thrilled to share the news that GroundTruth’s Location for Good campaign with No Kid Hungry has won two categories […]

Media Mentions

5-15-2019


How to Clean Up Your Marketing Strategy for Spring

Like many, you might be tempted to start spring cleaning this weekend. Taking a fresh look at overstuffed closets and […]

Media Mentions

5-10-2019


6 Mother’s Day Campaigns to Inspire Your Emotional Marketing Strategy

Let’s quickly look at some Mother’s Day stats according to location platform, GroundTruth: Last-minute Mother’s day gifts are bought at […]

Media Mentions

5-10-2019


Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers

Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search […]

Media Mentions

5-1-2019


Three Things Retailers Need To Know To Drive Consumers In-Store

There’s a misconception that “retail is dead.” You’ll hear this from analysts as they watch companies like Sears, Toys R […]

Press Releases

4-24-2019


GroundTruth Names Chris Yamaoka Chief Privacy Officer

GroundTruth’s appoints Christopher Yamaoka to the role of Chief Privacy Officer.

Media Mentions

3-25-2019


5 Self-Serve Online-to-Offline Attribution Platforms

GroundTruth’s self-serve location advertising platform can help marketers understand their campaigns, increase store visits, and make more strategic forecasting decisions. […]

Media Mentions

3-22-2019


What Brick-And-Mortar Retailers Can Learn From WeWork And Other Co-Working Spaces

The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative […]

Media Mentions

2-15-2019


What the Super Bowl and Marie Kondo Can Teach Marketers in 2019

Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of […]

Media Mentions

2-14-2019


How Mom-and-Pop Shops Can Attract Customers Year Long, Not Just on Small Business Saturday

The first quarter of 2019 is a time to look back on the triple threat of retail-based holidays we just […]

Media Mentions

2-5-2019


Toyota drives 1,200 dealer visits with location-based mobile ads

The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied […]