All the latest news and announcements
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GroundTruth CMO Explains How Improved Location Technology Turns Into Sales For Businesses
Location data is one of the most useful tools for businesses in today’s economy. As mapping technology becomes more detailed […]
PetSmart Uses Mobile Location Technology To Drive Adoptions
GroundTruth is able to reach potential pet adopters on their mobile devices via real-time targeting of mobile users near PetSmart locations.
PetSmart Charities Uses GroundTruth’s Location Tech to Help Drive Pet Adoptions in 2018
GroundTruth has teamed up with PetSmart Charities to drive mobile users and potential adopters in-store this year. The partnership is a part of GroundTruth’s Location for Good program, a philanthropic initiative, in which the company donates media campaigns to generate awareness and action for nonprofits.
GroundTruth Announces Preferred Partner Program for Self-Serve Clients
Partners who are awarded this certificate are skilled in location-based marketing and have demonstrated success in driving offline visitation and performance for their clients.
Why Ecommerce Disruptors Are Pouring Dollars Into Brick-and-Mortar
A shopper visits a suitcase store to take a vinyasa yoga class. When she’s done, she goes to a lecture […]
Report: Retailers should invest in better service, faster checkout for stores
The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some […]
Location data is the gift everyone needs for the holidays
Summer is a distant memory and grocery store aisles are already brimming with candy corns. What does that all mean? […]
GroundTruth Expands Shopper Marketing Efforts With New Hires in Northwest Arkansas
GroundTruth appoints two new hires to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.
GroundTruth Wins MarTech Breakthrough Award for Best Overall Mobile Marketing Company
We’re thrilled to share the news that GroundTruth has received the “Best Overall Mobile Marketing Company” award by MarTech Breakthrough, […]
GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric […]
Technomic partners with GroundTruth to enhance customer traffic intelligence for Top 500 restaurants
New partnership will strengthen sales performance-tracking technology with location and daypart insights for the restaurant industry
The Start-Ups Behind New York’s Retail Reawakening
Nestled on Madison Avenue just out of view from Chanel and hardly 100 yards in front of the tallest residential […]