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Press Releases


GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign

GroundTruth and WeatherBug are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.

Media Mentions


GroundTruth Turns On-the-Ground Data Into IRL Transactions

When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the […]

Media Mentions


GroundTruth President: 5G is “very close” to impacting retail

Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G […]

Media Mentions


Ace your back-to-school marketing with location data

The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, […]

Media Mentions


Why the CMO and the CTO are destined to rule the future of brand marketing together

The once unlikely duo is actually better positioned than any other types of executives to lead companies into the future.

Media Mentions


How 3 NYC tech companies use organized clubs to bring employees together

Work doesn’t always have to be just about work. When you mix in an element of play, there’s a shared […]

Media Mentions


How Mobile Apps Like GameChanger Baseball Softball and WeatherBug Have Moved to the Top of App Stores

The saying "location, location, location" has a new meaning in a world that relies on search engines and app stores.

Media Mentions


Brands Think Outside The Box With OOH-Triggered Retargeting

Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to […]

Media Mentions


I-COM Announces The 2018 Award Winners at I-COM Global Summit

GroundTruth Was Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain.

Press Releases


GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards

Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades

Press Releases


WeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand

New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.

Press Releases


GroundTruth Appoints New CEO Sunil Kumar

Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.