All the latest news and announcements
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GroundTruth and Outback Steakhouse Win 2018 I-COM Data Creativity Awards
Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades
WeatherBug Taps AI to Put Hyperlocal Air Quality Updates in Palm of Hand
New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.
GroundTruth Appoints New CEO Sunil Kumar
Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.
GroundTruth adds ‘pay per SKU’ model to its performance location products
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures […]
GroundTruth Announces Suite of Performance-Based Pricing Models, Including Offline Sales for CPG Brands
The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.
Honda and Amplifi team up with GroundTruth and Rippll to drive people into dealerships with UK’s first third-party verified Cost Per Visit model
GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the source of intent, announced today it is bringing the groundbreaking 3rd party verified pay-for-performance model that drives offline visits, Cost Per Visit (CPV), to the UK.
8 Companies Offering Employee Appreciation Day Initiatives
Employee Appreciation Day falls on the first Friday of March each year. In 2018, that means it’s coming up in […]
To fight fraud, identify a combination of signals that can’t be faked
Digital advertisers spend as much as 20% of their ad budget selling to penniless robots. That’s according to ad verification company […]
GroundTruth Takes on Cost-Per-Visit ROI with New Platform
Every business that targets local wants to solve the mystery of balancing ad spend versus the real revenue their campaigns […]
GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting
Companies of all sizes can now tap into advanced location data and targeting trusted by world’s largest brands and agencies, including 7 out of the Top 10 Fortune 100 companies
GroundTruth Wins Local Visionary Award with Cost Per Visit
GroundTruth’s Cost Per Visit offering wins Street Fight’s “Best Online-to-Offline Attribution Product” at the 3rd Local Visionary Awards, a category […]
GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location […]