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New & Announcements

Discover the latest news and industry updates from GroundTruth.

AllMedia MentionsNewsPress Releases
  • January 23, 2023
  • Press Releases
  • Culture

GroundTruth Named to Ad Age’s Best Places to Work for 3rd Consecutive Year

Recognized for its inclusive and equitable culture GroundTruth continues to be the destination for innovative and driven talent.
Read MoreGroundTruth Named to Ad Age’s Best Places to Work for 3rd Consecutive Year
  • June 27, 2022
  • Media Mentions
  • Auto

Dealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World

Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.
Read MoreDealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World
  • April 27, 2022
  • Media Mentions
  • CTV/OTT

How CTV Advertising Will Continue to Disrupt the Game

Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug about the shifting digital advertising landscape, and how it relates to the emergence of convergent TV and QR code advertising.
Read MoreHow CTV Advertising Will Continue to Disrupt the Game
  • March 30, 2022
  • Media Mentions
  • CTV/OTT

GroundTruth Takes Another Bite at Offline Attribution

Mike Boland from Localogy discusses GroundTruth's powerful offline attribution capabilities and their latest GT QR Code launch in parternship with Flowcode.
Read MoreGroundTruth Takes Another Bite at Offline Attribution
  • March 28, 2022
  • Media Mentions
  • QSR/Restaurant

4 ways data is helping restaurants reinvent themselves in 2022

Dan Silver, Marketing SVP at GroundTruth discusses the key considerations restaurant brands need to consider to reinvent themselves, succeed, and thrive in this data-driven world.
Read More4 ways data is helping restaurants reinvent themselves in 2022
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