New & Announcements
Discover the latest news and industry updates from GroundTruth.
Podcast: Rosie O’Meara – Changes Overnight
Rosie O'Meara, GroundTruth Chief Revenue Officer, discusses the intersection of online shoppers and in-store shoppers and how smart brands stay aware of this activity.
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Podcast: Brandon Rhoten, CMO, GroundTruth
Brandon Rhoten, Chief Marketing Officer of GroundTruth, discusses brand visitation data during inflation, as well as several challenges marketers will be facing throughout 2023.
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Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half
GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.
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Why This Marketing VP Left Wendy’s To Join A Location Data Vendor
Brandon Rhoten, CMO of GroundTruth, shares why tangible outcomes are important when selecting any media partner to work with.
Read MoreWhy This Marketing VP Left Wendy’s To Join A Location Data VendorDealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World
Rosie O'Meara, GroundTruth CRO, discusses how to approach dealership advertising in 2022 while talking about new strategies and tactics to meet changing customer preferences.
Read MoreDealership Marketing: Navigating Automotive Advertising in a Post-Pandemic World