Marketing Briefing: The outlook for Q2 is mixed, but marketers’ hopes grow for a better 2nd half

GroundTruth shares their take on why the last two quarters of 2023 will likely be promosing for marketers.

If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now.


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