cPG
The performance engine
for CPG brands
Stop hoping for brand awareness. Use real-world
movement and purchase intent to drive measurable
sales lift for your products.
The groundtruth advantage
Don’t just manage media. Own the physical outcome.
Zero-friction execution
No minimum spend or long-term commitments for instant activation.
Performance, not digital proxies
Moving audiences from the screen to your storefront.
Launch your ads on all media channels:
Predictive precision
Turn intent into immediate physical growth.
core capabilities
The intelligence behind the outcome
Predictive Audience
Intelligence
AI-Powered intent signals that identify consumers likely to act next with 90% accuracy.
Precision Audience
Targeting
Proprietary location data. High-intent segments built on real-world movement, not just browsing history.
Integrated Omnichannel
Media
Seamlessly activate campaigns across every screen your customer touches.
Verified
Measurement
100% transparent reporting. Measure visits, lift, ROAS, and other essential KPIs.
Consumer Insights
& Analytics
Uncover audience behaviors, market opportunities, and competitive intelligence to inform smarter marketing decisions.
Identity
Resolution
Connect devices, households, and consumer touch points to create a unified view of audiences across channels.
Why GroundTruth
Engineered to outperform the status quo
MEDIA REACH
PRICING
EASE OF use
ACCURACY
GroundTruth Ads
Manager
Our Competitors
Omnichannel (CTV, Mobile, Audio, DOOH, Display/Tablet, Social, Direct Mail)
Limited / Siloed
No self-serve
minimums
High barriers to
entry
Self-Serve, 5-Minute Launch. Managed and Partnership services available.
Lengthy Set-up. Costly
managed services.
Verified Performance based on
real-world actions.
Inferred Digital
Proxies
GroundTruth Ads
Manager
Our
Competitors
MEDIA REACH
Omnichannel (CTV, Mobile, Audio, DOOH, Display/Tablet, Social, Direct Mail)
Limited / Siloed
PRICING
No self-serve
minimums
High barriers to
entry
EASE OF use
Self-Serve, 5-Minute Launch. Managed and Partnership services available.
Lengthy Set-up. Costly
managed services.
ACCURACY
Verified Performance based on
real-world actions.
Inferred Digital
Proxies
REAL results
See how top brands drive real-world results at every touchpoint
CPG
30% Sales Lift
Layered Audio ads onto an existing Mobile and CTV strategy to maximize audience frequency and drive measurable grocery conversions.
CPG
221k Visits
Read how belVita's omnichannel campaign with GroundTruth boosted visits, sales, and awareness through precise targeting strategies.
CPG
12% Sales Lift
Duke Cannon, launched a multichannel campaign with the goal of increasing purchase intent and driving conversion.
