the STRATEGIC SHIFT

Audience targeting is no longer about who. It’s about when.

+1,500

Dynamic Intent 

Predictive Audiences

+90%

Prediction
Accuracy Benchmark

8-9X

Higher Conversion Likelihood
Among Top-Scored Devices

Daily

Audience Refreshes Based
on Evolving Signals

Reaching the right consumer means very little if your message arrives after they make their decision or during a flood of competitor ads.

Dynamic Intent Predictive Audiences pair proven hindsight with active foresight to deliver messaging while intent is still taking shape.

HINDSIGHT

Where they’ve been

Relies solely on historical observation to find past buyers.

  • Past purchases
  • Past location visits
  • Reactive modeling
FORESIGHT

Where they’re going

Intercepts subtle routine shifts before purchase decisions happen.

  • Predicted action
  • Real-time analysis
  • Timing advantage

HOW IT WORKS

Human intent isn’t static. Audiences shouldn’t be either.

A single behavior reveals interest. A sequence reveals intent. Powered by ZeroToOne.AI's Large Behavioral Model,
Predictive Audiences analyze real-world and digital patterns to predict what consumers do next.

PREDICTION WINDOWS

Audiences aligned to every decision cycle

Different purchase decisions move at different speeds. Prediction windows align with the natural pace of the
consumer journey, from immediate intent to longer consideration cycles.

Immediate Intent

24–48 Hours

Fast-moving decisions driven by location, time, and routine shifts, where intent changes by the hour.

Example Audiences
  • QSR & fast casual diners
  • Bar visitors
  • Low-cost retail buyers
  • Evening dining

ACTIVE CONSIDERATION

7-14 Days

Decisions tied to weekly routines and lifestyle logistics, where early planning signals an upcoming purchase.

Example Audiences
  • Grocery shoppers
  • Fitness visitors
  • Pet services
  • Wine & spirits shoppers

LONGER JOURNEYS

30+ Days

Extended journeys where intent develops over weeks of research, comparison, and advanced planning.

Example Audiences
  • High-ticket retail
  • New car shoppers
  • Business travelers
  • Concert attendees

BUILT INTO ADS MANAGER

Predictive
intelligence. Built
directly into your
workflow.

No new platform. No complicated workflow.
Browse Predictive Audiences alongside
your existing audience library, select your
desired segment, and keep building
the campaign.

PUT PREDICTION TO WORK

Better timing creates better media efficiency

Shift budget toward consumers moving toward a decision, not low-intent impressions.

Reach earlier

Influence consumers before decisions are finalized and intent becomes obvious to competitors.

Streamline activation

Activate predictive segments directly in Ads Manager without adding another platform or workflow.

Reduce waste

Focus spend on higher-propensity audiences & reduce spend on low propensity buyers.

Measure outcomes

Connect predictive targeting directly to real-world visits, online sales conversions, and ROI.

REAL results

Miami Grill’s predictive performance win

A multi-tactic Mobile campaign paired predictive
audiences with hyper-local targeting to drive
foot traffic for Miami Grill's LTO promos and daily
specials, exceeding QSR benchmarks.

Read more
Read more

Start targeting what’s next

Reach consumers at the moment when intent is taking
shape with GroundTruth Predictive Audiences.

Launch your campaign