qsr
Anticipating the appetite:
Miami Grill’s predictive
performance win
A multi-tactic Mobile campaign pairs
predictive audiences with location targeting to
drive visits and exceed QSR benchmarks.
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OVERVIEW
Miami Grill partnered with GroundTruth to drive diners through their doors for their LTO promos and daily specials. Leveraging Dynamic Intent Prediction Audiences and hyper-local targeting, the campaign efficiently turned digital impressions into visits.
THE CHALLENGE
In a crowded QSR market, Miami Grill needed to convert local awareness into immediate restaurant visits across multiple LTO promos. The challenge was to efficiently scale a precise budget by predicting consumer behavior and reaching hungry diners most likely to visit a QSR within the next 48 hours.
GROUNDTRUTH’S SOLUTION
Predictive audiences and precise location targeting
The campaign utilized proprietary Dynamic Intent Prediction Audiences focused on consumers most likely to visit a QSR. By layering brand and competitor loyalists with Retail Block and Proximity targeting, the flight captured consumers in-market for a QSR. ‘Tap-to-Map’ dynamic creatives then guided consumers straight to the nearest restaurant.
THE RESULTS
GroundTruth’s multi-tactic strategy smashed campaign benchmarks
Our In-Market for QSR (next 48 hours) predictive tactic emerged as a top performer for the campaign, delivering a 1.1% CTR that nearly tripled benchmarks. This precision drove immediate, sustained foot traffic, yielding a final 0.18% Visit Rate that nearly doubled the standard QSR baseline.
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Clients say great things about us
“Partnering with GroundTruth has given us a new level of precision. Their targeting capabilities and predictive audiences help us reach hungry diners at the exact right moment, translating directly into restaurant visits and transactions. This campaign proved that combining the right data with the right creative turns digital impressions into real business results.”
LYLE CAYCE
Director of Marketing
