How Vanity Metrics are Tanking Your Brand AND Your Job
Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.
Marketing
GroundTruth
Your CFO Doesn’t Care About ‘Likes’ (And Why That’s a Good Thing)
CFOs want marketing KPIs that translate directly into tangible business outcomes. Here's how marketers can deliver.
Jackson Spalding Helps QSR Brand Drive Over 5.2k Restaurant Visits with GroundTruth’s Ads Manager
Read on to see how Jackson Spalding leveraged GroundTruth’s first-party audiences and location-based targeting to drive diners to restaurant locations.
CTV vs. Linear TV: Which Offers Better ROAS?
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
Location Targeting: 3 Tactics, 3 Success Stories
How top brands in different industries used GroundTuth's location targeting tools to drive in-store visits, sales lift, and other real business results.
Prioritizing Performance: Our POSSIBLE 2025 Takeaways
This event highlighted the most important trends from today’s marketing world.
Where to Invest Ad Spend During Economic Instability
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.
Audience Targeting: Reach the Right People, Drive Real Results
Key audience targeting capabilities and practices to guarantee performance across the full funnel.
3 Tactics to Boost Omnichannel Performance
As the benefits of omnichannel become more apparent, this approach is becoming the clear path to boosting ad spend efficiency and marketing performance.
3 Ad Spend Trends to Kick Off Spring 2025
Spring has sprung, and with the changing seasons comes a brand new set of advertising trends to consider.
Sound Idea: Why Digital Audio is Essential to Your Ad Strategy – an EMARKETER Event
Discover digital audio advertising trends, forecasts, and strategies, and learn how this channel boosts real business results.
Omnichannel Can Make Your Ad Spend More Efficient. Here’s How.
Today’s customers are spread across multiple channels. An omnichannel approach allows you to reach your audience wherever they are.