Guide
2-28-2020
Mobile Ads Creative Best Practices
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2-4-2019
2019 State of the Market: Industry Trends
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12-19-2018
A Year in Review: Measuring Restaurant Performance by Season
The changing of the seasons provides a wealth of opportunities for restaurant operators to use limited-time offers […]
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9-17-2018
2018 Summer Travel Foot Traffic Snapshot
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9-13-2018
The Value of a Visit
With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” […]
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11-1-2017
Foot Traffic Trends – Financial Services Invest in Location
Understanding where consumers visit before and after a trip to the bank improves marketing effectiveness. Learn how financial institutions can use location technology to increase visits to the bank in our new report.
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10-23-2017
Foot Traffic Trends – How the Auto Market is Shifting Gears
This year, U.S. auto sales have slowed down and while consumers may not be purchasing at the same rates as last year, foot traffic data shows that visiting car lots is still happening.
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8-14-2017
Foot Traffic Trends – Navigating Consumer Behavior in Travel
Today’s consumers don’t want things, they want experiences. From festivals to beach getaways to road trips, consumers crave intangible excitement and as a result, the travel industry is booming. With this growth comes innovation, opportunity, and competition.
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8-3-2017
H1 QSR Foot Traffic Trends Report
From January 1 to June 30, 2017, GroundTruth observed visits to 14 top Quick Service Restaurant (QSR) brands to see how location intelligence can predict marketing trends, inform strategic business decisions and provide insights to brand strengths and opportunities.
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8-1-2017
How Mobile is Reinventing OOH Advertising
Take a deep dive into how both tactics leverage location to reach the right audience and how marketers can drive immediate results in their campaigns.
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