2019 State of the Market: Industry Trends

A Year in Review: Measuring Restaurant Performance by Season

The changing of the seasons provides a wealth of opportunities for restaurant operators to use limited-time offers […]

2018 Summer Travel Foot Traffic Snapshot

The Value of a Visit

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” […]

Foot Traffic Trends – Financial Services Invest in Location

Understanding where consumers visit before and after a trip to the bank improves marketing effectiveness. Learn how financial institutions can use location technology to increase visits to the bank in our new report.

Foot Traffic Trends – How the Auto Market is Shifting Gears

This year, U.S. auto sales have slowed down and while consumers may not be purchasing at the same rates as last year, foot traffic data shows that visiting car lots is still happening.

Foot Traffic Trends – Navigating Consumer Behavior in Travel

Today’s consumers don’t want things, they want experiences. From festivals to beach getaways to road trips, consumers crave intangible excitement and as a result, the travel industry is booming. With this growth comes innovation, opportunity, and competition.

H1 QSR Foot Traffic Trends Report

From January 1 to June 30, 2017, GroundTruth observed visits to 14 top Quick Service Restaurant (QSR) brands to see how location intelligence can predict marketing trends, inform strategic business decisions and provide insights to brand strengths and opportunities.

How Mobile is Reinventing OOH Advertising

Take a deep dive into how both tactics leverage location to reach the right audience and how marketers can drive immediate results in their campaigns.

Foot Traffic Trends – Beyond the Grocery Aisle

The role of bricks-and-mortar retail in the grocery buying process is more important than ever. Despite shifts in spending toward online, people are not ready to give up shopping for food in person, causing many unexpected retailers to add ‘grocery’ to their portfolio.