Mobile Ads Creative Best Practices

2019 State of the Market: Industry Trends

A Year in Review: Measuring Restaurant Performance by Season

The changing of the seasons provides a wealth of opportunities for restaurant operators to use limited-time offers […]

PetSmart Charities

How PetSmart Charities is using location technology to help animals find their forever home

2018 Summer Travel Foot Traffic Snapshot

The Value of a Visit

With the rise of eCommerce and a spate of brick-and-mortar stores closing their doors, it seems like marketers can’t escape the phrase “retail is dead.” […]

Timberland

GroundTruth wins MOMA award for Best use of Location Based Services with engaging Timberland Flex and the City campaign

I-COM & Outback

GroundTruth Wins I-COM Data Creativity Award with successful Outback Steakhouse Cost Per Visit campaign.

Athleta

How Athleta kept brand awareness and in-store visits active during the holidays.

AMBER Alerts

How GroundTruth helps deliver life-saving messagings in times of need.