GroundTruth looks into real-time consumer trends & visitation patterns & gives strategies for reaching holiday shoppers. Read our holiday shopping trends.
Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
How Real-World Behaviors are Fueling CTV Ad Performance.
Tap Into the Superpowers of Audience Based Direct Mail.
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.
In this issue of The Lean: Leisure & Entertainment Volume 2 we dive into recent trends on consumer's favorite leisure activities like traveling, attending concerts and visiting casinos. We uncover how travel is faring this summer, the audience makeup at casinos and concerts and reveal the impact concerts can have on local communities.
Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.
Discover the power of effective seasonal marketing with GroundTruth and how you can maximize your customer reach & reach your business goals with our helpful guide.