How can you use real-world behaviors to build a successful political campaign? GroundTruth media experts give all the answers in our latest on-demand webinar.
Get seasonal insights to plan your multi-channel marketing strategy for Easter 2024. Read about shopping trends and how this should affect your marking strategy.
This strategy guide covers insights from last year's Big Game, forecasted trends, and recommended targeting tactics related to one of the most watched televised events of the year!
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
This strategy guide covers insights from last year's Valentine's Day, forecasted trends, and recommended targeting tactics related to America's most romantic holiday. Read on for more!
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.
In this issue of The Lean: Leisure & Entertainment Volume 2 we dive into recent trends on consumer's favorite leisure activities like traveling, attending concerts and visiting casinos. We uncover how travel is faring this summer, the audience makeup at casinos and concerts and reveal the impact concerts can have on local communities.