What is Mobile Advertising?​

Simply put, it is sending banner, video, or shoppable ads to people’s phones to drive business outcomes. Given the importance of mobile devices in consumers’ lives, it’s critical for marketers to incorporate mobile advertising into their overall marketing strategies.

Connect with Accuracy

Connect your audience on their mobile device in real time based on where they are in the moment, or throughout their day based on their past behaviors or contextual factors like the weather conditions around them.

Reporting & Insights​

Understand the impact of your mobile campaigns through metrics such as foot traffic attribution and purchase lift. Gain unique insights on your consumers by understanding which advertising tactics and audience segments are delivering the best performance.

Benefits of Mobile Advertising

Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:

Connect with your audience on a device that they interact with throughout the day and at key moments in their journey.
Deliver innovative and dynamic creative solutions that help drive user engagement.
Ensure cost effective ad delivery Mobile ads are extremely cost effective.
Amplify other media channels in your marketing mix to drive performance.
Attribute performance directly to your media.

GroundTruth Ads Appear on Thousands of
Websites and Apps including

Examples of where your ads will appear.

BuzzFeed
CBS Sports
CNN
ESPN
Expedia
Food Network
Fox News
People
USA Today
WeatherBug
Wired
WSJ

Learn how you can drive real business results with our advertising platform.

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Frequently Asked Questions

Mobile advertising delivers banner, video, or shoppable ads to people’s phones to drive business outcomes. Because consumers rely heavily on mobile devices, incorporating mobile into marketing strategies helps brands reach audiences where they spend the most time.

Advertisers can reach users in real-time based on where they are, what they are doing, or contextual factors such as weather conditions. This allows brands to engage people throughout their day at the right time.

Reporting includes foot traffic attribution and insights into purchase lift, helping advertisers understand which tactics and audience segments deliver the strongest performance and how mobile activity influences results.

Mobile advertising with GroundTruth provides cost-effective ad delivery, cross-channel remarketing capabilities, easy omnichannel integration, and direct foot traffic attribution. With GroundTruth, businesses can reach audiences based on real-world visitation history to drive real business results.