Drive In-Store Visits with GroundTruth
Turn digital ads into real-world foot traffic and in-store visits. GroundTruth specializes in connecting your online
efforts
directly to in-store visits, transforming real-world behaviors into real business results.
What Makes Us Different
The difference lies in the foundation of our methodology. Our proprietary mapping technology, Blueprints, maps the real world in a virtual environment with the highest levels of accuracy and precision.
Blueprints enable marketers to do the following based on deterministic visitation:
- Build Audiences
- Target Audiences in Real Time
- Measure Visits
How We Drive In-Store Visits
- Target High-Intent Shoppers
We identify and reach consumers based on their real-world behaviors – whether they're near your store, have visited competitors, or show strong intent for your product offering.
- Hyper-Local Activation
Deliver timely, relevant messages to people when they're most likely to visit. Our precise location targeting puts your brand in front of potential customers in the vicinity of your location in real-time.
- Seamless Omnichannel Experience
From Mobile and Connected TV to Audio and Digital Out-of-Home, we reach customers across all devices, guiding them directly to your physical locations.
- Optimize for Maximum Visits
Gain clear, measurable insights into how your campaigns translate into physical store visits. Continuously refine your strategy to ensure your marketing budget is always driving the most qualified customers to your doors.
We’ve Driven Visits for Popular Brands
Across All Major Industries
belVita Drives 221k In-Store Visits & 3.44% VR with GroundTruth Mobile & DOOH Media
Read how belVita's omnichannel campaign with GroundTruth boosted visits, sales, and awareness through precise targeting strategies.
Yachak Mate Organic Energy Tea Boosts Visit Rate by 583%
How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Ready to boost in-store visits
for your brand?
FAQ
How does GroundTruth drive in-store visits from digital advertising?
GroundTruth connects digital ads to real-world foot traffic by targeting people based on real-world behavior, location, and intent. Campaigns can be designed to inspire consumers to take real-world action and visit a physical location.
What makes GroundTruth’s in-store visit measurement different?
GroundTruth uses its proprietary Blueprints technology to map physical locations with high precision. This allows marketers to accurately build audiences, activate campaigns based on real time locations, and measure verified store visits tied to advertising exposure.
What types of channels are used to drive in-store visits?
In-store visit campaigns can run across mobile, desktop, connected TV, digital audio & podcasts, and digital out-of-home channels. This full-funnel omnichannel approach helps guide customers from awareness to physical store visits.
How are in-store visits measured and optimized over time?
In-store visits are measured when a mobile device associated with an individual ad view is brought to your designated location, whether the ad view occurred on CTV, mobile, desktop, digital audio, or even digital out-of-home. Campaigns can be continuously optimized using real-time insights to maximize qualified store visits and improve marketing efficiency over time.