Yachak Mate Organic Energy Tea

How a cross-channel campaign boosted incremental visits by 583% to stores carrying Yachak Mate Organic Energy Tea beverages.
Yachak Organic Yerba Mate Energy Drink, a PepsiCo product, leveraged GroundTruth’s shopper data to drive visitation and sales their products at both brick and mortar locations and their Amazon storefront online.​

With precise targeting across mobile and connected TV (CTV) media channels, Yachak maximized the impact of this multichannel campaign to drive more shoppers to stores with their products on the shelf.

Real-World Solutions

Yachak blended Location and Audience Targeting, plus Retargeting across additional channels to hyper target their ads across multiple mobile and CTV screens.

Retail Block and On-Premise Targeting on mobile devices reminded shoppers to pick up Yachak products in store while near the premises of designated store locations in real time.

To reach customers based on past behaviors, Yachak targeted Location-Based Audiences, Custom Audiences made up of competitor’s convenience store shoppers and Health & Wellness Enthusiasts, plus Purchase and App-Based Audiences to reach shoppers with the Amazon App, other relevant fitness and nutrition Apps, or had bought in similar product categories.

Yachak reinforced their messaging by Retargeting consumers who were already served ads and visited store locations to reemphasize the message, build loyalty, and push consumers down the sales funnel.

Real Business Results

Throughout a four-month long campaign and budget of $250k to spend across mobile and Connected TV (CTV) channels, Yachak Yerba Mate drove over 241k visits to various brick & mortar retailers, including Albertsons, AMPM, Circle K, 7-Eleven, Save Mart, Stater Bros Market, in addition to Yachak’s Amazon.com storefront.
While Retail Block Targeting was the top performing tactic in terms of driving clicks from shoppers in the moment (0.30% CTR), reaching Location-Based Audiences via standard banners drove more than half of visits, driving over 127k visits.
By the Numbers
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Visits driven to brick-and-mortar locations by GroundTruth supported mobile and CTV campaigns, with over 30k driven by CTV alone.

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Visit Rate Lift measured by an independent 3rd party measurement partner.

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Incremental Lift measured by an independent 3rd party measurement partner.

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