Build Brand Awareness with GroundTruth
Your brand deserves to be seen by the right people, in the right moments. GroundTruth leverages the power of
real-world insights to create powerful connections and amplify your brand's presence.
How We Build Brand Awareness
- Pinpoint Your Target Audience
We identify and target consumers based on their actual behaviors and places they visit offline. We go beyond demographics and reach unique audiences relevant to your brand such as "Moms," "Millennials," or "QSR diners”.
- Omnichannel Reach
Broadcast your message, everywhere it matters. We ensure consistent brand exposure across Mobile, Connected TV, Digital Out-of-Home screens, Audio, and more, reaching consumers wherever they are.
- Safe & Seen
We prioritize brand safety, placing your ads only on safe and vetted inventory. Your brand image is protected, ensuring maximum impact without worry.
- Measurable Impact
Go beyond vanity metrics like impressions. We provide clear insights into how our campaigns drive real-world outcomes like increased store visits and genuine consumer engagement, proving your awareness investment pays off.
We’ve Increased Brand Awareness for Popular
Brands Across All Major Industries
Honey Dew Taps GroundTruth CTV to Drive Brand Buzz and Store Traffic
The brand and their agency partners, Goodway Group and Mediaworks, tapped GroundTruth to drive visitation to specified locations and increase awareness for their “give one, get one” gift card campaign.
belVita Drives 221k In-Store Visits & 3.44% VR with GroundTruth Mobile & DOOH Media
Read how belVita's omnichannel campaign with GroundTruth boosted visits, sales, and awareness through precise targeting strategies.
No Kid Hungry Boosts Awareness of Meal Finder, Driving Over 19k Clicks
No Kid Hungry boosts awareness of summer meal program, driving over 19k clicks to critical meal finder with GroundTruth media.
Ready to make your brand
impossible to ignore?
Frequently Asked Questions
What types of audiences are used for brand awareness campaigns?
Brand awareness campaigns use audiences built from real-world behaviors and offline visitation patterns, enabling brands to reach people based on where they go and what they do, not just their demographics.
How does GroundTruth ensure brand messages are seen consistently?
Campaigns can be delivered across multiple channels, such as mobile, desktop, connected TV, audio, and digital out-of-home, to maintain consistent exposure. This omnichannel approach helps reinforce brand recognition across different media and environments.
How does GroundTruth balance reach with brand safety?
Ads are delivered only within approved, vetted inventory to protect brand image and ensure campaigns are both widely visible in environments that align with brand standards.
What business signals are used to evaluate brand awareness impact?
In addition to impressions, campaigns are evaluated using signals like consumer engagement and real-world behaviors such as store visits. These metrics provide a clearer view of how awareness contributes to downstream business outcomes.