TARGETING SOLUTIONS
Precise targeting.
Proven growth.
We bridge the gap between where your customers are and where they’re going next. Start targeting with absolute clarity.
Real-time
Location and proximity tools built around real-world places.
Audience+
Behavioral, predictive, CRM, and retargeting products.
Demographic
Age, gender, income, and community-based targeting options.
Third-Party
Weather, household, listing, inventory, language, and content signals.
Precision in Practice
Target the real world, not just the digital one
Most targeting starts with clicks, cookies, or assumptions. Real-world Targeting starts with observed behavior: visits, places, patterns, environmental signals, and purchase intent. Then it activates that intelligence across screens, channels, and outcomes.
01
Define the moment or audience
Go beyond the basics. Target via location, weather, CRM, or real-world events. Precision starts with the right inputs.
02
Activate with precision
Reach consumers exactly where they are, or where they’re heading, within ZIPs, DMAs, or specific neighborhoods.
03
Predict what comes next
Don't just look at where your customers have been. Use predictive intelligence to capture intent and influence the next conversion.
04
Measure real outcomes
No modeled estimates. Connect every ad exposure to actual store visits, sales lift, and verified ROI.
TARGETING PRODUCTS
A complete targeting toolkit for real-world marketing
From proximity and on-premise activation to CRM, weather, predictive audiences, and political use cases, GroundTruth gives marketers multiple ways to reach the right people in the right context.
Reach consumers by where they are or where they go.
Real-time/Location Targeting
Proximity Targeting
Reach consumers within a geographic boundary around a business or point of interest.
On Premise
Target users while they are at specific locations.
Neighborhood Targeting
Target areas with high visitation affinity to a brand store or POI, built using GroundTruth Blueprint technology.
Geo-targeting
Target specific locations, cities, counties, ZIP codes, DMAs, or states.
Congressional District Targeting
Reach voters within defined congressional districts for political campaigns.
Build, find, and re-engage high-value audiences.
AUDIENCE Targeting
GroundTruth Audiences
Behavioral and location-based audience segments based on real-world activity.
Predictive Audiences
Model future intent and reach consumers likely to visit, shop, or take action next.
Competitor Conquesting
Target consumers visiting competitor locations.
Event Targeting
Target attendees of specific events and retarget them after the event.
Retargeting / Site Retargeting (pixel)
Build audiences from ad viewers and website visitors for cross-channel targeting.
Client CRM Audience Targeting
Target using CRM data, hashed emails, device IDs, or LiveRamp partner matching.
Layer demographic context onto real-world strategy.
demographic Targeting
Age
Behavioral and location-based audience segments based on real-world activity.
Gender
Model future intent and reach consumers likely to visit, shop, or take action next.
Income
Target consumers visiting competitor locations.
Activate when real-world conditions matter.
Weather triggering
Weather Triggering
Target against weather conditions including temperature, wind, UV index, and alerts in current or forecast timeframes.
Connect targeting to marketplace signals, attribution, language, and content.
Additional capabilities
Residential Targeting
Reach audiences in a residential context using your list of addresses.
MLS Targeting
Use real estate listing-based targeting for property and market-specific campaigns.
POS Integration / Purchase Attribution
Tie ad exposure to purchase data to understand business impact.
Device Language Targeting
Deliver creative in 140+ languages based on device language settings.
CTV Content Targeting
Target viewers of specific programming categories, such as Spanish-language content.
Audio Genre & Podcast Topic Targeting
Target listeners of specific genre or podcast topics such as True Crime.
CHANNELS
Every screen. Every surface.
Activate across the channels that fit your objective, with unified real-world audience targeting and measurement.
MEASUREMENT
Proof that goes beyond impressions
Real-world Targeting connects targeting inputs to business outcomes, including visits, purchases, lift, attribution, and audience insights.
FOOT TRAFFIC
Observed &
Projected Visits
Measure deterministic visits and project total campaign impact using precise place intelligence.
REVENUE
Online
Conversions
Measure online web engagement post ad exposure such as clicks, add to carts, check outs, and form fills.
INSIGHTS
Purchase
Attribution
Connect ad exposure to purchase data through point-of-sale integration and sales-lift workflows.
INSIGHTS
Post-Campaign
Analytics
Understand which audiences, geographies, signals, and channels drove the strongest response.