SELF-SERVE PLATFORM
GroundTruth Ads Manager
Access the power of enterprise-grade omnichannel tech and precise location intelligence in a single, self-serve interface.
HOW IT WORKS
Precision execution at the speed of your business
Whether you’re a brand running your first campaign or an agency managing dozens of clients, the platform is designed to get your campaign live fast and provide you with the data to prove it’s working.
Set your goal
Choose from objectives like In-Store Visits, Brand Awareness, or Web Conversions and Ads Manager guides your setup accordingly. No guesswork required.
Build your audience
Layer in real-world targeting, audience intelligence, and predictive AI to reach exactly who matters based on where they go in the physical world.
Watch it work
Launch campaigns across multiple channels in minutes. Monitor and optimize from a single login and unified dashboard.
CHANNEL CAPABILITIES
Amplify results across every channel.
Reach consumers in real-time moments throughout the shopper journey.
Reach consumers in the moments that matter most, when they’re near your location, a competitor’s, or moving through their daily routine.
Leverage content level targeting to reach households with specific interests.
Put your brand on the big screen. Target specific households by interest and behavior, then amplify performance with scannable QR codes that bridge the gap from TV to action.
Stay top of mind throughout the reinforced messaging.
Stay top of mind throughout the buyer’s journey. Retarget audiences across devices to reinforce your message and drive consideration while customers are at home or at the office.
Target your consumers on their favorite podcasts, streaming radio, and more.
Reach listeners on streaming radio and podcast with concise, memorable audio storytelling that connects in the moments between screens.
Be present physical locations where there’s a large influx of consumers.
Take your campaign beyond the screen. Access 1M+ digital out-of-home screens across the US: outdoor, transit, and retail, targeted by location, venue type, or points of interest.
Reach the right doors, not just the right zip codes.
Send full-color postcards to real households, targeted using GroundTruth’s first-party audiences built from proven visitation patterns.
CHANNEL CAPABILITIES
Amplify results across every channel.
Reach consumers in real-time moments throughout the shopper journey.
Reach consumers in the moments that matter most, when they’re near your location, a competitor’s, or moving through their daily routine.
Leverage content level targeting to reach households with specific interests.
Put your brand on the big screen. Target specific households by interest and behavior, then amplify performance with scannable QR codes that bridge the gap from TV to action.
Stay top of mind throughout the reinforced messaging.
Stay top of mind throughout the buyer’s journey. Retarget audiences across devices to reinforce your message and drive consideration while customers are at home or at the office.
Target your consumers on their favorite podcasts, streaming radio, and more.
Reach listeners on streaming radio and podcast with concise, memorable audio storytelling that connects in the moments between screens.
Be present physical locations where there’s a large influx of consumers.
Take your campaign beyond the screen. Access 1M+ digital out-of-home screens across the US: outdoor, transit, and retail, targeted by location, venue type, or points of interest.
Reach the right doors, not just the right zip codes.
Send full-color postcards to real households, targeted using GroundTruth’s first-party audiences built from proven visitation patterns.
Targeting TACTICS
Map their past. Predict their future.
Predictive Audiences
AI-Powered intent signals that identify consumers likely to act next with 90% accuracy.
Proximity Targeting
Trigger ads the moment a customer enters a set radius around your locations.
Behavioral Audiences
Select from a library of 1,500+ off-the-shelf segments built from proven real-world visitation.
Location-based Audiences
Re-engage past visitors to your stores, or your competitor's, to drive repeat visits.
Competitive Conquesting
Win your competitor’s customers by reaching them exactly where they shop.
Custom Audiences
Target with confidence by combining where people go with what they do.
Weather Triggering
Automate your creatives based on real-time conditions like sun, rain, or snow.
Geo-targeting
Target audiences based on their location at the Zip Code, State, or DMA level.
GROUNDTRUTH SOLUTIONS
The modern stack for performance
Measurement SOLUTIONS
Don’t just count impressions. Count results.
Our platform integrates directly with our suite of measurement solutions to provide a unified view of the consumer journey.
- True Visits
Measure real-world foot traffic with Blueprint-level precision. Filter the noise, validate dwell time, and attribute every visit to the media that drove it.
- True Engagement
Stop guessing. Use one omnichannel pixel to verify the entire journey, from ad view to physical visit and final sale.
- Reporting Integrations
Automate your reporting. Seamlessly ingest GroundTruth data into TapClicks, NinjaCat, or Agency Analytics to consolidate performance in your preferred environment.
GROUNDTRUTH SOLUTIONS
The modern stack for performance
8.2k Visits
Synchronized CTV, Mobile, and Desktop to convert impressions and awareness into verified store visits and substantial sales lift.
89% Incremental Visits
Deployed a strategic mix of Mobile and Audio ads to capture high-intent specialty shoppers and boost local store foot traffic.
7.5k+ Tourist Visits
Reached live event attendees with on-premise Mobile ads, then retargeted them via CTV to convert sports fans into tourists.
THe groundtruth advantage
Ditch the red tape, focus on the results
GroundTruth Ads Manager
5 minutes
$0
One-click clone
Retargeting
Verified True
Visits
Deterministic Location
Intelligence
Other Ad
Platforms
Days or weeks
$10K+
Manual
rebuilds
Modeled
assumptions
Probabilistic/
Third-Party
Vanity metrics are over. Real-world ROI is here.
Reach your audience across every touchpoint and prove the impact in one unified platform.