Travel & TourISM
How Southeast South Dakota turned one event into 7.5k+ regional visits
Turning Omaha baseball event attendees into South Dakota tourism traffic using a 15-day CTV and Mobile flight.
0
k
Verified Physical Visits
0
k
Unique Users Reached
0
Average Visits Per Day
OVERVIEW
Southeast South Dakota Tourism partnered with GroundTruth to transform digital media into verified physical tourism. By targeting out-of-town sports fans, the campaign successfully routed stadium crowds to local shops, parks, and landmarks.
THE CHALLENGE
Regional tourism associations face highly competitive seasonal windows to capture out-of-state travelers. Southeast South Dakota needed a way to identify Omaha stadium crowds in real time and convince those fans to make a detour to their state and local attractions during the event.
GROUNDTRUTH’S SOLUTION
An omnichannel CTV and Mobile campaign
The flight deployed location-based, On-Premise Targeting to engage fans inside the Omaha stadium during the event, followed by sequential post-event Retargeting across Mobile devices and CTV screens at home to keep South Dakota top of mind and drive physical travel.
THE RESULTS
This dual-screen strategy turned Omaha stadium crowds into active SE SD travelers
While the campaign ran for just one month, GroundTruth's real-time precision drove the vast majority of results in 15 short days.
0
k
Verified Physical
Visits
0
k
Unique Users
Reached
0
Average Visits
Per Day
Clients say great things about us
”...Our geofencing campaign with GroundTruth was a strategic push that kept us top of mind for thousands of potential visitors. We saw phenomenal results driving real interest and in-destination visits. The targeted efforts GroundTruth was able to provide has been a fantastic way to spotlight our region and turn awareness into action.”
KASI HABERMAN
Executive Director
