Drive Website and In-Store Visits with Location-Based Ads
GroundTruth Ads Manager is an easy-to-use, self-serve mobile ad platform. We help you understand and reach your audiences to drive outcomes that matter: Boost brand awareness, drive online and in-store visits, and increase sales to your business. Plus, you can serve these ads on mobile, desktop, or connected TV.
No IO contract required.
No minimum spend.
Real-time reporting on actual visits.
Questions? Contact us
Learn How GroundTruth Ads Manager Works
Where people go is the truest indicator of a purchaser’s intent. Think about it, the places you visit throughout the day say a lot more about your habits and who you are than, say, a Google search or a “like” on Facebook.
Best Geolocation Platform
People-Based Marketing
Data Analytics
Learn how we can help you or your customers
Regardless of your industry, we can help you achieve your goals.
Marketing Agency 
CPG 
Financial Services
Medical & Healthcare 
Real Estate 
Restaurant 
Retail 
Recruitment 
Services 
Sports 
Travel & Tourism Location-Based Targeting Tactics that Drive Results for Your Clients
Powerful and unique audience segments and targeting options to run performance-based campaigns in GroundTruth Ads Manager.
Accurate Targeting
- Reach People Based on Where They Are
- Connect with audiences within or nearby your brand’s locations, or based on a specified geographic area such as state, city, or zip. Learn about Location Marketing.
- Reach People Based on Where They’ve Been
- Target tailored audiences based on users who have visited a specific brand or category or based on real-world visitation patterns that indicate specific behavioral groups (e.g. sports enthusiasts, contractors, etc.). Learn about Audience Targeting.
Cross-Device Reach
- Reach Users on Mobile, Desktop, or Connected TV
- Amplify your message by targeting the same user across multiple devices, or pick and choose the mediums that are right for you.
- Re-Target the Same Users on Other Devices
- Retarget a consumer who you know has seen an ad impression within the same campaign flight or during later campaigns in order to build loyalty with consumers who have seen your ads. Watch Video to Learn More.
Industry-Specific Audiences
- Curbside Pick-Up Audience (CPG/Retail)
- Tailor your message to the curbside pick-up shopper and reach a new key audience. Learn how it works.
- Real Estate – Open House 90-Day Targeting (Multiple Listing Service)
- Reach audiences based on their historical behavior if they visited an open house in the last 90 days.
Unique Targeting Solutions
- Neighborhood
- Reach consumers in the areas that see higher visitation from a specific store or audience.
- Weather Triggering
- Tailor your ad creative based on current weather and the forecasted conditions.
- Residential Targeting
- Tap into your existing first-party address data, i.e. mailing list or CRM data, to build custom audiences which you then retarget digitally with GroundTruth’s solutions.
- Shelter in Place Audience
- Tailor your message and reach key audiences based on recent in-home/out of home movement patterns.
Trusted by Brands, Agencies, Small Businesses, and Non-Profits
Our healthcare client was struggling and needed new ideas to increase their daily patient volume. With the integration of GroundTruth's leading location-based digital marketing into an overall marketing plan, we've helped the client realize an increase of 258% in daily patient visits in less than six months. And most of that increase can be attributed to GroundTruth. The client couldn't be happier with the results.
Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places.
We have known GroundTruth for years and were happy when they reached out to us about working together to help drive potential shoppers into select Goodwill retail locations. Mobile and location targeting were not new to the “Bring Good Home” campaign, but the opportunity to make real-time optimizations on the Ads Manager platform was a big win. It was great to be able to hone in on specific types and locations of shoppers and help Goodwill drive impact in Indiana.
GroundTruth and No Kid Hungry have a rich history of working together to help drive positive impact. As we faced rapid change across the world this year, it was natural for us to come together and brainstorm ways to make a difference within local communities. GroundTruth’s ability to connect with a hyper-local set of audiences allowed No Kid Hungry to better reach and serve the families most impacted throughout the pandemic, and do so quickly.
As a wholesale business, we needed a way to drive and track in-store visits from our digital marketing initiatives to better help our retail partners. Lacrosse is still very much a brick-and-mortar business model so we knew that there were a lot of opportunities for our dealers to take advantage of location-based digital marketing. Before GroundTruth, we had no way of targeting and tracking consumers with mobile-first marketing and our retailers are now able to see the benefit through in-store visits.
WEBINAR RECAP
CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game
In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.