Reach potential shoppers when and where it matters the most

GroundTruth audiences are based on real-world location indicators and demographic information derived from visitation patterns collected by Blueprints, the industry’s largest and most accurate geofencing platform.

drive markets & fly markets

Target potential customers in states, DMAs, and ZIP codes based on their real-time location and places they have visited in the past.

on premise targeting

Target specific points of interest like airports and convention centers to convince travelers to visit locations while they’re in town.

weather triggered messaging

Send snowbirds to warm weather and ski-bunnies to the slopes using this unique and effective feature.

custom audiences

  • Build tailored audiences using visitation data, behavioral attributes, demographic data, and purchase information
  • Layer third-party data on decision-making and influencer audiences like travel agents and event planners
  • Stay top of mind until your target is ready to book by re-messaging exposed audiences for up to 90 days

competitive conquesting

Build tailored audience segments using visitation data, behavioral attributes, demographic details, and purchase information.

GroundTruth’s Sample of Destination Audiences

Reach Your Audience on Multiple Devices…

GroundTruth makes it easy to run integrated cross-channel marketing campaigns through a single platform.

Reach high-intent customers with display ads on their computers, mobile or tablets, or Connected TV devices.

Across Top Online Publishers

We deliver your ads on web inventory that has been manually curated for brand safety.

  • Premium Inventory
  • Brand Safety and Fraud Prevention Solutions
  • Block Lists, Monitoring and Blocking Tags to Manage Brand Safety

Results That Matter to You

Measure the performance of your campaigns and optimize in real-time based on how users are responding to your display ads.





CTR (Click-through rate)

Online Conversion Tracking

Video Quartiles

Quartiles Reporting

Video Completion Rate

Time on Screen

Publisher Report

Arrival Rate

Arrival Lift

Stay Lift

Days to Arrival

Origin Markets

Distance to Arrival

GroundTruth can tap into the measurement partner of your choice to measure visit, sales, or brand lift attributed to your campaign. This is an addition to the standard reporting metrics you’ll have access to as a GroundTruth client.

Case Studies


How Coach leveraged GroundTruth’s Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.

Read More »

Ready to Get Started?

Learn how our ad products can drive real business results.