Real-World Solutions



Key Tactical Strategy
Location-based targeting was crucial for The Mint Museum, as museums and other entertainment venues often rely on local visitors as well as tourists to stop by and view attractions. With GroundTruth proximity targeting, The Mint Museum increased the likelihood of attracting people who were already nearby, and may have been open to attending a spontaneous event at the museum.
This approach also reduced wasted advertising spend on people who were far away from the museum, and consequently more unlikely to visit. The Mint Museum’s return on ad spend was demonstrated by an impressive effective cost per visit of $1.
Proximity Targeting
Proximity Targeting delivered mobile ads to users seen within a one mile radius of The Mint Museum’s two locations in Charlotte, North Carolina.
Real Business Results

By the Numbers
Observed Visits in one month
Effective Cost Per Visit
GroundTruth’s location-based targeting allowed us to reach relevant audiences in crucial moments and as a result, we saw a high increase in foot traffic during the month we ran our campaign. Most impressively, the cost per visit was very low, making GroundTruth’s solution both highly effective and budget-friendly. We were thrilled with the results and proud to have connected more deeply with both our local community and visitors that explored our museum from outside of the Charlotte area.