social

Amplify your GroundTruth Campaign with Social Media

Consolidate your vendors and activate your social media campaigns with GroundTruth Managed Services.

How GroundTruth Can Help

You'll enjoy all the benefits of audience reach native to Facebook and Instagram with the unique bonus of being able to activate GroundTruth's proprietary audiences as well, to extend your targeting precision with real-world behaviors.

  • Streamline your omnichannel media strategy with a trusted partner
  • Activate GroundTruth Audiences on social platforms for added reach
  • Tap into GroundTruth’s creative experts to build your social media ads

How It Works

GroundTruth will set up, monitor, optimize, and provide full reporting on your social media campaign.
With GroundTruth, target audiences based on:

Proximity
Targeting

Real-time targeting based on a user’s location.

Audience
Targeting

Facebook, Instagram, and GroundTruth Audiences.

Geographic
Targeting

City, Zip Copy and State.

Demographic
Targeting

Age, Gender, Interests, and Behaviors.

Reporting & Insights

Understand the impact of your social media campaigns with several measurable KPIs:

Impressions
Reach
Frequency
Clicks
Click-Through Rate
Post Shares
Post Comments
Page Engagement
Demographic Data
Cost Per Click
Purchases*
Purchase Conversion Value*

*Requires pixel placement on your landing page or website

Benefits of Social Media Advertising

Powered by the accuracy of Blueprints technology, reach users that are associated with audience segment groups based on their real-world visitation history. Our geofencing Display Advertising Platform allows the following targeting options:

Target an audience that has been to your locations with relevant messaging to drive online conversions or in-store visits.
Reinforce your messaging to drive real-business results
Add additional touch points to the consumer journey

Where Will Your GroundTruth Ads Appear?

Instagram
Facebook

Learn how you can drive real business results with our advertising platform.

Get Started

Frequently Asked Questions

GroundTruth helps brands plan, launch, and manage social media campaigns by activating proprietary audiences on platforms like Facebook and Instagram. Campaigns can be supported by managed services, creative support, and full-funnel optimization.

Social media campaigns can use proximity targeting, audience targeting, geographic targeting by city, ZIP code, or state, and demographic targeting such as age, gender, interests, and behaviors.

Performance is measured using KPIs such as impressions, reach, frequency, clicks, click-through rate, engagement, purchases, and conversion value. These insights help advertisers understand how social media contributes to online actions and in-store visits.