The Where

Use geo-contextual moments to accurately target your audience, allowing you to immediately influence present and future behaviors. Through our patented blueprinting technology, we can tell precisely whether your targeted audience are in a store, in a parking lot, or within walking distance of a location.

The When

Deciding when to activate contextual ads is key to how likely your audience will respond and engage with it. With GroundTruth you can select the time of day or specific weekdays for when your ads will be seen.

Advanced Context

With GroundTruth’s Weather Targeting, advertisers can dynamically tailor their creative and ad messaging based on a number of current or forecasted weather conditions. This form of advertising provides the perfect complement to other real-world behaviors such as Location Targeting.

The What

Before you activate your contextual ad campaigns make sure they only run on contextuall relevant publisher categories such as News, Sports, or Food.

Benefits of Contextual Targeting


Consumer are more likely to engage with an ad that is contextual relevant.

Less Waste

Only serve ads when all contextual requirements are meant and eliminate wasted impressions.

Safe for Brands

Select only apps and websites that are relevant to your brand

Ready to Get Started?

Learn how our ad products can drive real business results.