Use geo-contextual moments to accurately target your audience, allowing you to immediately influence present and future behaviors. Through our patented blueprinting technology, we can tell precisely whether your targeted audience are in a store, in a parking lot, or within walking distance of a location.
Deciding when to activate contextual ads is key to how likely your audience will respond and engage with it. With GroundTruth you can select the time of day or specific weekdays for when your ads will be seen.
With GroundTruth’s Weather Targeting, advertisers can dynamically tailor their creative and ad messaging based on a number of current or forecasted weather conditions. This form of advertising provides the perfect complement to other real-world behaviors such as Location Targeting.
Before you activate your contextual ad campaigns make sure they only run on contextuall relevant publisher categories such as News, Sports, or Food.
Benefits of Contextual Targeting
Consumer are more likely to engage with an ad that is contextual relevant.
Only serve ads when all contextual requirements are meant and eliminate wasted impressions.
Safe for Brands
Select only apps and websites that are relevant to your brand
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Learn how our ad products can drive real business results.