Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth

Everything You Need to Know About ROAS Right Now

Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift

Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy


Drive Growth with Q1 Ad Spend
Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.
Read MoreDrive Growth with Q1 Ad Spend
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
Read MoreDave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ad Strategies to Drive Faster Conversions
The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.
Read MoreAd Strategies to Drive Faster Conversions 
Coach Campaigns Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
Read MoreCoach Campaigns Performs 150% to Goal, Driving Over 30k Visits
The CMO Playbook for Choosing the Right Media Platform
Download a guide for choosing the right media platform in 2025. Learn the criteria for building campaigns that drive real business results.
Read MoreThe CMO Playbook for Choosing the Right Media Platform