Inform Voter Behavior With Better Political Targeting
How can you use real-world behaviors to build a successful political campaign? GroundTruth media experts give all the answers in our latest on-demand webinar.
Webinars
Insights from leading marketers and GroundTruth ad experts to help drive results.
Are You Really Measuring the Performance of Your CTV Campaigns?
Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.
Boosting Your Direct Mail With Real-world Behavior
GroundTruth media experts share how Audience Base Direct Mail (ABDM) is helping brands eliminate wasted Direct Mail dollars by allowing them to reach households based on real-world behaviors.
Silver Lining for Retailers: What Retail & Consumer Trends Signal for 2023
Watch this webinar for Director of Research and Insights - Nicole Genchur’s take on retail growth in 2023 and discuss how these insights can be translated into marketing opportunities for retailers, big and small.
How to Supercharge your Marketing with Ads Manager in 2023
Watch this engaging webinar where Platform Specialist Connor Wilson and Account Executive Bethany Stone share the unique ways that Groundtruth’s Ads Manager can help you create advertising campaigns that generate real business results.
How Video Impacts ROI
Watch this webinar where GroundTruth CTV expert, Tom Donoghue, along with Nexstar's Maria Doherty and Christine DiMaria, discuss important CTV/OTT strategies that can help marketers drive real business results.
Marketing in a Recession 2023
Learn about marketing in a recession from our expert panel. What should your recession marketing strategy be for 2023? Watch the full webinar now.
Audience Quality: How to Get the Best Performance in a DSP of Your Choice
Watch this webinar to learn about GroundTruth’s deterministic audiences and key things to consider as you plan your programmatic campaigns.
Unwrapping 2022 Holiday Advertising Strategies
Ready your holiday season advertising efforts by watching our webinar. Review previous consumer holiday trends & helpful tactics for your new campaign.
Order Up: How QSRs Can Stand Out Against the Competition
In this webinar, we dove into key trends and best practices that can help QSRs make informed, strategic decisions about media spend to drive more visits and sales.
CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game
In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.
Marketing Agencies: What It Takes to Win in the Second Half of the Year
Watch this webinar now to hear from expert leaders from various agencies as they share how they are approaching this mid-year checkpoint and what it means for their plans moving forward.